Marketing Analytics Market
Marketing Analytics Market Size, Share & Trends Analysis Report by Deployment (Cloud and On-Premise), by Application (Social Media Marketing, E-Mail Marketing, Search Engine Marketing, Content Marketing, and Others), and by End-Users (BFSI, Healthcare, IT and Telecom, Government, Retail and E-Commerce, Media and Communication, and Others) Forecast Period (2022-2028)
Marketing analytics market is anticipated to grow at a CAGR of 14.1% during the forecast period. The cloud-based analytics solutions support organizations to better understand and engage their target market. Cloud-based analytics tools aid businesses to understand their customers in a better manner. Furthermore, Cloud-based technologies improve the management of commercial and marketing information. Thus, these benefits associated with cloud-based technologies are expected to propel the market growth over the forecast period. The growing adoption of cloud computing-based technology for marketing analytics solutions is expected to create new opportunities in the marketing analytics market during the forecast period. For instance, in July 2022, Securekloud Technologies launched DataEdge – a cloud-based data analytics and AI engineering platform that aids enterprises to take insightful decisions. The DataEdge platform aims to provide modular, scalable, and API-driven solutions to unlock data-powered insights. DataEdge is a zero-code platform that can be easily deployed in hours with zero development time.
Segmental Outlook
The global marketing analytics market is segmented based on the deployment, application, and end-users. Based on deployment, the market is bifurcated into cloud and on-premise. Based on application, the market is sub-segmented into social media marketing, e-mail marketing, search engine marketing, content marketing, and others. Based on end-users, the market is augmented into BFSI, healthcare, IT and telecom, government, retail and e-commerce, media and communication, and others. The above-mentioned segments can be customized as per the requirements. Among the deployment segment, the cloud-based segment is expected to hold a considerable market share due to the growing adoption of cloud computing across the globe. The factors such as ease of adoption, minimal requirement infrastructure, and easy installation are expected to accelerate the marketing analytics market.
The social media marketing segment is expected to hold a significant share in the market during the forecast period. Social media analytics is the ability to gather data from social channels to support business decisions and measure the performance of actions. The amount of spending on social media video advertising is continuously growing due to the growing internet penetration and adoption of smartphones which is expected to accelerate the demand for the social media analytics segment. For instance, according to Pew Research, in the US, social media use has increased from 5% of adults in 2005 to 72% in 2021. Furthermore, according to Backlinko, in 2021, there were 4.48 billion people actively using social media across the globe and this is an increase of 13.13% year on year from 3.69 billion in 2020.
Regional Outlooks
The global marketing analytics market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. The Asia-Pacific region is expected to provide a substantial growth rate during the forecast period due to the growing number of startups that offer AI-enabled analytics services along with the rapid implementation of digital government initiatives propelling the growth of the market during the forecast period.
Global Marketing Analytics Market Growth, by Region 2022-2028
North America is Expected to Hold a Prominent Market Share in the Global Marketing Analytics Market
The North American region is expected to hold a prominent market share during the forecast period. The players in the region with a prominent share in the market are focusing on strategic initiatives to expand their customer base which is expected to drive market growth during the forecast period. For instance, in July 2018, Teradata, the data and analytics company acquired StackIQ which has managed the deployment of cloud and analytics software at millions of servers in data centers across the globe. Further, the deal leverages StackIQ’s expertise in open-source software and automates the deployment of Teradata across hybrid cloud environments.
Market Players Outlook
The major companies serving the global marketing analytics market include Accenture Plc, Adobe Inc., Google LLC, IBM Corp., Microsoft Inc., Oracle Corp., Salesforce.com Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2021, Deloitte launched a CognitiveSpark for Marketing artificial intelligence (AI) to boost digital marketing return on investment (ROI) for life sciences companies, supporting marketers make AI-powered decisions at scale and with speed. With the implementation of CognitiveSpark Life sciences companies will improve patient engagement approaches including siloed marketing and sales functions, data access and integration challenges, theoretical versus experiential business rules, and improving decisions and engagement layers.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global marketing analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
4. Market Segmentation
4.1. Global Marketing Analytics Market by Deployment
4.1.1. Cloud
4.1.2. On-Premise
4.2. Global Marketing Analytics Market by Application
4.2.1. Social Media Marketing
4.2.2. E-mail Marketing
4.2.3. Search Engine Marketing
4.2.4. Content Marketing
4.2.5. Others
4.3. Global Marketing Analytics Market by End-Users
4.3.1. BFSI
4.3.2. Healthcare
4.3.3. IT and Telecom
4.3.4. Government
4.3.5. Retail & E-commerce
4.3.6. Media & Communication
4.3.7. Others
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Accenture Plc
6.2. Adobe Inc.
6.3. Funnel
6.4. Google LLC
6.5. HubSpot, Inc.
6.6. IBM Corp.
6.7. KS&R Inc.
6.8. Microsoft Inc.
6.9. NeenOpal Inc.
6.10. Neustar, Inc.
6.11. Oracle Corp.
6.12. Pegasystems Inc.
6.13. Resultics Inc.
6.14. RTB Digital Media Corp.
6.15. SAS Institute Inc.
6.16. Salesforce.com Inc.
6.17. Spec India
6.18. Tableau Software LLC
6.19. Teradata Corp.
6.20. Wipro Ltd.
1. GLOBAL MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
2. GLOBAL CLOUD-BASED MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL ON-PREMISE MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
5. GLOBAL MARKETING ANALYTICS FOR SOCIAL MEDIA MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL MARKETING ANALYTICS FOR E-MAIL MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL MARKETING ANALYTICS FOR SEARCH ENGINE MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
8. GLOBAL MARKETING ANALYTICS FOR CONTENT MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL MARKETING ANALYTICS FOR OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USERS, 2021-2028 ($ MILLION)
11. GLOBAL MARKETING ANALYTICS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12. GLOBAL MARKETING ANALYTICS FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL MARKETING ANALYTICS FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL MARKETING ANALYTICS FOR GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15. GLOBAL MARKETING ANALYTICS FOR RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
16. GLOBAL MARKETING ANALYTICS FOR MEDIA AND COMMUNICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
17. GLOBAL MARKETING ANALYTICS FOR OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
18. GLOBAL MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
19. NORTH AMERICAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
20. NORTH AMERICAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
21. NORTH AMERICAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
22. NORTH AMERICAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USERS, 2021-2028 ($ MILLION)
23. EUROPEAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
24. EUROPEAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
25. EUROPEAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USERS, 2021-2028 ($ MILLION)
26. EUROPEAN MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
27. ASIA-PACIFIC MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
28. ASIA-PACIFIC MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
29. ASIA-PACIFIC MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
30. ASIA-PACIFIC MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USERS, 2021-2028 ($ MILLION)
31. REST OF THE WORLD MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
32. REST OF THE WORLD MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
33. REST OF THE WORLD MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
34. REST OF THE WORLD MARKETING ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USERS, 2021-2028 ($ MILLION)
1. GLOBAL MARKETING ANALYTICS MARKET SHARE BY DEPLOYMENT, 2021 VS 2028 (%)
2. GLOBAL CLOUD-BASED MARKETING ANALYTICS MARKET SHARE BY REGION, 2021 VS 2028 (%)
3. GLOBAL ON-PREMISE MARKETING ANALYTICS MARKET SHARE BY REGION, 2021 VS 2028 (%)
4. GLOBAL MARKETING ANALYTICS MARKET SHARE BY APPLICATION, 2021 VS 2028 (%)
5. GLOBAL MARKETING ANALYTICS FOR SOCIAL MEDIA MARKETING MARKET SHARE BY REGION, 2021 VS 2028 (%)
6. GLOBAL MARKETING ANALYTICS FOR E-MAIL MARKETING MARKET SHARE BY REGION, 2021 VS 2028 (%)
7. GLOBAL MARKETING ANALYTICS FOR SEARCH ENGINE MARKETING MARKET SHARE BY REGION, 2021 VS 2028 (%)
8. GLOBAL MARKETING ANALYTICS FOR CONTENT MARKETING MARKET SHARE BY REGION, 2021 VS 2028 (%)
9. GLOBAL MARKETING ANALYTICS FOR OTHER MARKET SHARE BY REGION, 2021 VS 2028 (%)
10. GLOBAL MARKETING ANALYTICS MARKET SHARE BY END-USERS, 2021 VS 2028 (%)
11. GLOBAL MARKETING ANALYTICS FOR BFSI MARKET SHARE BY REGION, 2021 VS 2028 (%)
12. GLOBAL MARKETING ANALYTICS FOR HEALTHCARE MARKET SHARE BY REGION, 2021 VS 2028 (%)
13. GLOBAL MARKETING ANALYTICS FOR IT AND TELECOM MARKET SHARE BY REGION, 2021 VS 2028 (%)
14. GLOBAL MARKETING ANALYTICS FOR GOVERNMENT MARKET SHARE BY REGION, 2021 VS 2028 (%)
15. GLOBAL MARKETING ANALYTICS FOR RETAIL AND E-COMMERCE MARKET SHARE BY REGION, 2021 VS 2028 (%)
16. GLOBAL MARKETING ANALYTICS FOR MEDIA AND COMMUNICATION MARKET SHARE BY REGION, 2021 VS 2028 (%)
17. GLOBAL MARKETING ANALYTICS FOR OTHER MARKET SHARE BY REGION, 2021 VS 2028 (%)
18. GLOBAL MARKETING ANALYTICS MARKET SHARE BY REGION, 2021 VS 2028 (%)
19. US MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
20. CANADA MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
21. UK MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
22. FRANCE MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
23. GERMANY MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
24. ITALY MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
25. SPAIN MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
26. REST OF EUROPE MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
27. INDIA MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
28. CHINA MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
29. JAPAN MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
30. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
31. REST OF ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
32. REST OF THE WORLD MARKETING ANALYTICS MARKET SIZE, 2021-2028 ($ MILLION)
