The global mental health apps market is anticipated to grow at a significant CAGR of 8.5% during the forecast period. The market growth is driven by the major factors which include increasing demand for mental health apps due toincreased incidence of mental health conditions among population especially among youngsters, rise in stress levels in society, increasing drug addiction. Apart from thisinternational awareness programs being promoted by the World Health Organization (WHO), each year on mental health day and other WHO also give 24x7 support on the online platform. Moreover, changing lifestyles and rising stress levels have deteriorated health among people. Mental health apps have gained increased popularity to help individuals cope with the limitations of personal treatment, particularly during COVID-19. In addition, several companies nowadays offer employees insurance benefits under this they usually include subscriptions to top mental health apps.

For instance, in February 2022, Atommerce, a provider of mental health professionals via mobile app MiNDCAFE, has planned to scale its mental health service with a $16.7 million Series B. The company has paned to enhance artificial intelligence and machine learning technology for its platform and invest in digital therapeutics specialized in mental illness. Moreover, approximately 200,000 employees of its B2B clients are currently using the app through MiNDCAFE's employee assistance program (EAP) and the company is having more than 250 mental health specialists.

Impact of COVID-19 Pandemic on Global Mental Health Apps Market

Due to COVID-19, an increase in the utilization of mental health apps across the globe was observed. The mental health apps attributed to high growth in the adoption of mental health apps during the COVID-19 pandemic due to the benefits offered by these apps in managing mental health issues such as depression, anxiety, and stress among other conditions. Moreover, across the globe lockdowns were imposed and attributed to it increasing loneliness and disbalance in the professional and work life has led to increased stress anxiety during the COVID-19.  Hence, increased the adoption of mental health apps in this period. For instance, as per the data provided by Sensor Tower, the leading mental wellness apps have witnessed combined downloads of around 2 million more in April 2020 as compared to January 2020.

Segmental Outlook 

The global mental health apps market is segmented based on the type, platform type, and application. On the basis of type, the market is segmented into free apps and paid apps. Based on the platform type, the market is segmented into iOS, Android, and others. Based on the application, the market is sub-divided into depression and anxiety management, meditation management, stress management, wellness management, and others. Among platform type segments iOS segment growth can be examined due to the increasing adoption of iOS based mobile phones among consumers. For instance, as per the data published by Business of Apps in 2021, the market is observed as the fastest growing iOS in the U.K. and  also increased from 47% in 2020 to 51.6% in 2021. 

Global Mental Health Apps  Market Share by Technique, 2021 (%)

The Android Segment is Dominating the Global Mental Health Apps Market

Among the platform type, the android segment is dominating attributed to the increasing usage of android based smartphones and also the cost-effectiveness of smartphones. Moreover, the growing number of android users is expected to fuel the market growth. For instance, as per the data provided by Business of Apps,  active android smartphones users increased from 2.3 billion in 2018 to 20.8 billion in 2020. Moreover, growing smartphone and internet penetration is boosting the demand for mental health apps.. For instance, as per the Statistics provided by  Internet World Stats, as of 2022, the worldwide penetration of the internet was around 66.6% and internet users were 5,251,737,363 people. Thus, the increasing adoption of Android Smartphones, the internet, and social media is expected to drive mental health apps market growth during the forecast period.

Regional Outlooks

The global mental health apps market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East &Africa, and Latin America. North America is dominated in the mental health apps market due to, high awareness about the problems related to mental health and the strong presence of major players.

Global Mental Health Apps  Market Growth, by Region 2022-2028

The Asia-Pacific Region is Emerged as Fastest Growing in the Global Mental Health Apps Market

Geographically, Asia-Pacific region is projected to grow at fastest CAGR durignt the forecast period. The increasing demand for connected devices and the rising adoption of smartphones in the region is the prominent factors that has increased the demand for mental apps intallations. Moreover, several countries in the region such as India, China, and Japan are adopting digital health and mobile health technologies for ensuring better outcomes and managing healthcare delivery daily and regularly. Rising cases of depression and increasing working hours are prime reasons for the increasing adoption of mental health apps in Asia-Pacific region’s major economies such as India. For instance, in April 2021, K VijayRaghavan, the Principal Scientific Advisor (PSA) to the government launched, the mental health app named Mental Health and Normalcy Augmentation System (MANAS). This is a national digital well-being platform and is designed to augment the mental well-being of Indian citizens. Moreover, in China, owing to the large working population, mental health apps are in demand due to increased daily based stress and anxiety of work load. 

Market Players Outlook

The major companies serving the global mental health apps market include Calm.com, Inc., CVS Health, MoodMission Pty Ltd., NOCD Inc., Sanvello Health, Inc., 7 Cups, Talkspace, and The Better App Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnership, collaborations, funding, and new product launches, to stay competitive in the market and to fullfil growing market demands. For instance, in August 2021, K Health acquired Trusst, to connect people and providers for on-demand text-based therapy at their convenience and preference. The acquisition between both of the companies, by Trust will expand K Health's mental health offering and it will also give people the option of a trusted, vetted clinician to turn on to 24/7on their convenience.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global mental health apps market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.