The North American market for the digital workplace is projected to have a considerable CAGR of around 20.1% during the forecast period. North America is becoming a developed market as workplace technologies and services are emerging. The region is comprised of a diverse range of businesses and technological knowledge, innovative workforce technologies, and services that are implemented to assist organizations with advanced IT infrastructures.  The factors driving the rise of modern workplace technologies and software in North America including advancement in big data, the Internet of Things (IoT), cloud computing, analytics, and cloud computing. Despite the digitalization is occurring on a large scale, many SMEs are still slow to adopt it. Lack of proper understanding, huge expenditures on new technologies, and fear of risks are among the factors leading to lower adoption rates that can restrain the North American digital workplace market. 

The North American Digital Workplace market is segmented based on deployment, organization size, and vertical. Based on the deployment, the market is further classified into on-premises, and cloud. On the basis of organization size, the market is segregated into small and medium-sized enterprises, large enterprises. Further, based on the vertical the market is classified into telecommunication and it-enabled services, banking, financial services, and insurance, healthcare, and pharmaceuticals. 

The key players of the market include Accenture PLC, IBM Corp, Cognizant Technology Solutions Corp., Hewlett Packard Enterprise Co, and Wipro Ltd among others. These market players adopt various strategies such as product launches, partnerships, collaborations, mergers, and acquisitions to sustain a strong position in the market. In April 2021, Hewlett Packard Enterprise (HPE) announced a collaboration with Wipro Ltd. The collaboration will provide businesses with an effective solution that will enhance remote working and bring modernization to workspaces. The solution will be provided through a subscription-based pay-per-use model and offers a consistent cloud experience.

Research Methodology

The market study of the North American digital workplace market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to break down the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Digital Workplace Market Research and Analysis by Deployment
2. North American Digital Workplace Market Research and Analysis by Organization Size
3. North American Digital Workplace Market Research and Analysis by Vertical

The Report Covers

• Comprehensive research methodology of the North American digital workplace market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American digital workplace market.
• Insights about market determinants that are stimulating the North American digital workplace market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players