The North American liquid packaging cartons market is estimated to grow at a CAGR of 4.0% during the forecast period. Significant demand for fruit juices is primarily driving the demand for liquid packaging cartons in the region. Americans have potential awareness regarding the health benefits associated with the consumption of fruit juices. This, in turn, is encouraging the demand for ready to drink juices that contains essential ingredients which are good for health. For instance, in 2015, Americans consumed an average of 115.4 pounds of fresh and processed fruit per person, as per the Economic Research Service loss-adjusted food availability data. In 2015, the consumption of apple juice was 14 pounds (1.6 gallons) per person, which combines fresh apples at 10.7 pounds per person, and dried, canned, and frozen apples (3.3 pounds per person).

In juice consumption, orange juice leads to 23.7 pounds (2.7 gallons) in 2015. The increasing consumption of fruit juices is leading the demand for liquid cartons packaging to provide superior protection for fruit juices/pulps. These aseptic packages are produced by incorporating thermoplastic with aluminum foil and paperboard. The multi-layered construction allows the carton to protect fruit contents from several factors that are responsible for spoilage. Carton produced with aluminum foil layer acts as a strong barrier for light and oxygen (O2). The outer layer of the paper offers stiffness, thereby supporting higher use of available space for storage and transportation. The aseptic process supports to make the juices bacteria-free earlier being packaged. Owing to these benefits, providers of fruit juices use carton packaging to ensure safe access of their products to the consumers.

The North American liquid packaging cartons market is segmented into carton type and application. Based on the carton type, the market is classified into brick cartons, tetrahedron cartons, and gable top cartons. Based on the application, the market is classified into milk, juices, liquid foods, energy and soft drinks, and others. Initiatives by soft drink companies to package products in cartons will increase applications of cartons in energy and soft drinks. Major American beverage brands such as Coca Cola and PepsiCo are focusing on implementing carton packaging as an alternative to plastic packaging to reduce environmental impact. Stringent regulations on plastic packaging across the countries have enforced these brands to shift towards highly recyclable carton packaging.

Some key players in the market include WestRock Group, International Paper Co., Tetra Laval International S.A., Georgia Pacific, LLC, and Graphic Packaging International, LLC. With the rising competition in the market, the market players are adopting some key strategies including mergers and acquisitions, product launches, and partnerships, and collaborations, to gain a competitive advantage. For instance, in February 2020, Graphic Packaging International, LLC., entered into a definitive agreement to acquire the Grief, Inc.’s Consumer Packaging Group business, for nearly $85 million. This acquisition will further diversify the company’s end-markets and expands its service capabilities to emerging mid-sized foodservice and consumer goods customers.

Research Methodology

The market study of the North American liquid packaging cartons market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. It will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. North American Liquid Packaging Cartons Market Research and Analysis by Carton Type
2. North American Liquid Packaging Cartons Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the North American liquid packaging cartons market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American liquid packaging cartons market.
• Insights about market determinants which are stimulating the North American liquid packaging cartons market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.