Patient portal market is anticipated to grow at a significant CAGR of 18.5% during the forecast period. The rise in the number of healthcare facilities adopting patient portals has driving the global market. Also, increasing demand for Electronic Health Records (EHR) and mandatory federal norms are responsible for the increased usage of patient portals. For instance, in August 2023, Union Health Minister Mansukh Mandaviya launched the ‘The Advantage Health Care India – One Stop Digital Portal for Patient’ and ‘Workforce Mobility’ at One Earth One Health Advantage Healthcare India event. The growing interest of regional government in patient portal to offer quality care to their patients is further contributing to the market growth.

Globally, various government are focusing on establishing the regulations, infrastructure, and standards for maintaining health records, which is driving the market growth. According to HealthIT.Gov, as of 2021, nearly 4 in 5 office-based physicians (78%) and nearly all non-federal acute care hospitals (96%) adopted a certified EHR. This marks substantial 10-year progress since 2016 when 96.0% of hospitals and 78.0% of physicians had adopted an EHR.

Adopted EHRs by National Hospitals & Office-Based Physicians (%)

Source: HealthIT.Gov

The growing integration of AI in patient portals is offering new opportunities to the market growth. For instance, in October 2023, European Board of Ophthalmology (EBO) has launched Intelligent Patient Portal (IPP), a product that seeks to redefine patient engagement in healthcare by making healthcare more accessible, intuitive and supportive, leading to better patient experiences and outcomes. The IPP, launched by EBO for NHS trusts in the UK, offers a patient-friendly experience, allowing users to interact through natural language in text or voice commands for instant assistance. Through the use of artificial intelligence, the product improves with use, learning from interactions to provide more effective assistance and additionally, it assesses patient sentiment, providing hospitals with valuable feedback for better population-health management.

Several barriers, including limited digital literacy and internet access, usability issues, security and privacy concerns, and patients preferring in-person contact are restraining the growth of the global patient portal market.

Segmental Outlook

The global patient portal market is segmented based on portal, deployment mode, and end-user. Based on portal, the market is segmented into standalone and integrated. Based on deployment mode, the market is segmented into clod-based and web based. Based on end-user, the market is segmented into hospitals & clinics, and pharmacies.

Integrated Portal Held Considerable Share in Global Patient portal Market

Integrated portal held considerable share in the global market. The ability of integrated portal to provide one-stop solutions for efficiency, multiple functionality, and cost-effective solutions is a key contributor to the high adoption of this portals. Integrated portals eliminate the need to develop a separate customized system to bridge the gap between physician requirements and patient information. Additionally, research efforts concentrating on the creation of pre-integrated EHR peripherals are expected to drive the growth. EMR/EHR with integrated patient portals work as a module on any other healthcare IT system or existing EMR/EHR.

Regional Outlook

The global patient portal market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific region is anticipated to grow at a considerable CAGR over the forecast period. This is primarily owing to the rising incorporation of modern patient portals, including chatbots and digital twins to improve patient experience.

Global Patient Portal Market Growth by Region 2023-2030

North America is Expected to Hold a Major Share in the Global Patient Portal Market 

Among all regions, North America held major share in the global market. The regional market is driven the high awareness and adoption of patient portal across the region. In August 2023, InteliChart, provider of patient engagement solutions announced that its Patient Portal growth rate has increased more than 250% since January 2021. This latest statistic builds upon the company's history of steady patient portal adoption growth, which has averaged nearly 80% year-over-year since January 2019. The presence of huge patient pool across the region which relies on patient portals for emergency care is further contributing to the regional market growth.

Market Players Outlook

The major companies serving the global patient portal market include Allscripts Healthcare Solutions Inc., McKesson Corp., CureMD Healthcare, Athenahealth, Inc., Oracle (Cerner Corporation) among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in November 2022, Valant launched MYIO, the first all-in-one behavioral health-specific patient engagement mobile app. By eliminating the need for manual patient data entry into numerous systems, MYIO assists behavioral healthcare practices in increasing operational effectiveness.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global patient portal market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.