The Global Premium Messaging Market is expected to grow at a significant CAGR during the forecast period 2021-2027. The rising adoption of smart devices and increasing mobile subscriber base, focus on enhancing customer interaction and growing adoption of 2FA messaging is the most dominant factor that is subjected to boost the global premium messaging market. 

The increasing mobile subscriber base propel the market growth as the premium messaging and SMS can work using mobile devices and did not require access to any additional data services to reach people. The rising adoption of mobile phones and their rising subscriber base is projected to exhibit lucrative growth opportunities in the global premium messaging market. The increasing penetration of premium messaging in various enterprises including- healthcare and hospitality, e-commerce, travel and transport, financial institution and retail shops for customer communication. This broad application of SMS in various enterprises subjected to expand the market growth of the global premium messaging market during the forecast period. 

Besides, the rising adoption of 2FA (Two Factor Authentication) by various sectors including financial institutions and industrial verticals for any update in account like change in the user profile, password reset and new registration purposes. The SMS comprises economic, high open rate and instant delivery features that allow the user to adopt premium messaging and are highly implemented in companies. This will result to promote market growth and raise the size and shares of the global premium messaging market. The growing trends towards urbanization and digitization and increasing government initiatives and investment are significant factors that accelerate the growth of the global premium messaging market. 

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered- 

o By Type

o By Tools

o By End-User

• Competitive Landscape- AT&T, Comviva,  DIMOCO,  Infobip ltd.,  LINK Mobility.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Premium Messaging Market by Segment

By Type

o A2P Messaging

o P2A Messaging

By Tools

o Cloud API Messaging Platform

o Traditional and Managed Messaging Services

By End-User:

o BFSI

o Transport and Travelling

o Healthcare

o Media and Entertainment

o Retail and E-Commerce

o IT and Telecom

o Government

o Others

 Global Premium Messaging Market by Region