STEM Toys Market
Global STEM Toys Market Size, Share & Trends Analysis Report by Age Group (0-3 Years, 3-8 Years, 8-12 Years, 12+ Years), by Category (Science, Technology, Engineering, and Mathematics), and by Distribution Channel (Online and Offline) Forecast Period (2021-2027)
The STEM toys market is projected to propagate at a solid CAGR of 7.1% during the forecast period (2021-2027). Science, technology, engineering, and mathematics based/Science, Technology, Engineering, Art and Math (STEM/STEAM) toys are toys that are geared and inclined towards stimulating learning, education and curiosity. The toy segment is also more crucial in developing the required skills in areas, especially in STEM related professions. The core ideology of toys is oriented towards offering edutainment with the development of cognitive and mental skills. Also, STEM is one of the fastest-growing segments of the toy industry where coding, artificial intelligence (AI), virtual reality (VR) and robotic toys are enforcing the wider adoption and momentum across geographies. While they are sold exclusively through traditional retail formats and online mediums, the demand for customization as per the local curriculum and academic subjects is driving the demand in preschools, primary schools as well, thereby enhancing the overall growth.
Segmental Outlook
The STEM toys market is segmented based on age group, category, and distribution channel. Based on the age group, the STEM toys market is segmented into 0-3 years, 3-8 years, 8-12 years, 12+ years. On the basis of category, the market is segmented into science, technology, engineering, and mathematics. On the basis of distribution channel, the market is fragmented into online and offline. Engineering toys, which are used among teens for strategic and building skill development, is expected to grow at one of the fastest CAGR during the forecast period. This can be more prominent in the APAC and Latin America regions owing to the pre-existing culture of playing more building games in countries such as India, Brazil, and Mexico. The rise in the number of theme-based construction kits is driving the demand in western countries. The segment was also one of the highly demanded toys segment during the 2020 pandemic.
Demand for Robotic Toys
Robotics is an interesting and ever engaging field where there is high scope for longevity among children. Robots are consistently on the rise and are on the way to conquer the world of toys. The educational toy robots are more similar to the real robots, which are intended to teach the programming principles and to make the technology more familiar. Further, there are several advantages of robotic toys such as creativity skills through coding and programming, strategically solving a problem, among others, thereby enhancing its adoption among consumers.
Regional Outlook
The global STEM toys market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. The global STEM toys market is diversified, with a significant number of growing markets and potential markets still underpenetrated. Despite the dominance of the North American region, there are countries with a high scope for expansion in the region to drive the market further. Similarly, the major toys market such as China, Japan, and other major countries in Europe, such as the UK and France, can be targeted for new product launches and robotic toys. While the sudden COVID-19 pandemic has negatively impacted the market to a certain extent, product launches and adapting to the dynamic behavior of consumers can help vendors to grow in the long run.
In terms of revenue, North America led the market share in the STEM toys market in 2020. The region has historically represented a prominent level of enthusiasm toward toys and games, whereas the landscape for learning toys is rising. The toys market in North America is expected to witness traction and high demand, owing to the impact of COVID-19 post-2020. Moreover, an increase in annual savings of end-users and their enhanced spending sentiments due to the economic recovery have increased the demand for sophisticated and high-end toys in US households.
Global STEM Toys Market Growth, by Region 2021-2027
Market Players Outlook
The market for educational toys and games is slowly shifting from being concentrated with LEGO, Hasbro and Mattel enjoying a larger chunk of the overall share to becoming a fragmented one with several independent vendors barging in. However, the market still comprises some of the key vendors, namely Ravensburger, Spin Master, Learning Resources, Sphero, and Melissa & Doug, among others. It is one of the industries where the multinational and global vendors compete with niche startups and domestic vendors. Also, with a sufficient number of toy vendors across all regions, the choice of consumers has been elaborated, making the competition more intense. The STEM toy industry can be more versatile in nature, where keeping pace with the latest market trends and competition is highly crucial for market success.
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global STEM toys market. Based on the availability of data, information related to the products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
1.2.3. By Stakeholders
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Hasbro, Inc.
3.3.1.1. Overview
3.3.1.2. Financial Analysis
3.3.1.3. SWOT Analysis
3.3.1.4. Recent Developments
3.3.2. Learning Resources Ltd.
3.3.2.1. Overview
3.3.2.2. Financial Analysis
3.3.2.3. SWOT Analysis
3.3.2.4. Recent Developments
3.3.3. LEGO System A/S
3.3.3.1. Overview
3.3.3.2. Financial Analysis
3.3.3.3. SWOT Analysis
3.3.3.4. Recent Developments
3.3.4. Mattel
3.3.4.1. Overview
3.3.4.2. Financial Analysis
3.3.4.3. SWOT Analysis
3.3.4.4. Recent Developments
3.3.5. Melissa & Doug
3.3.5.1. Overview
3.3.5.2. Financial Analysis
3.3.5.3. SWOT Analysis
3.3.5.4. Recent Developments
4. Market Determinants
4.1 Motivators
4.2 Restraints
4.1. Opportunities
5. Market Segmentation
5.1. Global STEM Toys Industry Market by Age Group
5.1.1. 0-3 Years
5.1.2. 3-8 Years
5.1.3. 8-12 Years
5.1.4. 12+ Years
5.2. Global STEM Toys Market by Category
5.2.1. Science
5.2.2. Technology
5.2.3. Engineering
5.2.4. Mathematics
5.3. Global STEM Toys Market by Distribution Channel
5.3.1. Online
5.3.2. Offline
6. Regional Analysis
6.1. North America
6.1.1. US
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. South Korea
6.3.5. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. Digital Dream Labs, Inc.
7.2. ELENCO ELECTRONICS, INC.
7.3. Engino.net Ltd.
7.4. Goliath Games
7.5. Hasbro, Inc.
7.6. Johnco
7.7. K’NEX
7.8. LeapFrog Enterprises, Inc.
7.9. Learning Resources Ltd.
7.10. LEGO System A/S
7.11. Mattel
7.12. Melissa & Doug
7.13. MindWare , Inc.
7.14. Ravensburger
7.15. Smartivity
7.16. Sphero
7.17. Spin Master
7.18. Valtech, LLC
7.19. VTech Holdings Ltd.
7.20. WowWee Group Ltd.
1. GLOBAL STEM TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2020-2027 ($ MILLION)
2. GLOBAL 0-3 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL 3-8 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL 8-12 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
5. GLOBAL 12+ YEARS FUEL MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
6. GLOBAL STEM TOYS MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2020-2027 ($ MILLION)
7. GLOBAL SCIENCE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
8. GLOBAL TECHNOLOGY STANDBY MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
9. GLOBAL ENGINEERING MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
10. GLOBAL MATHEMATICS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
11. GLOBAL STEM TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
12. GLOBAL ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
13. GLOBAL OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. NORTH AMERICA STEM TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
15. NORTH AMERICAN STEM TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2020-2027 ($ MILLION)
16. NORTH AMERICAN STEM TOYS MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2020-2027 ($ MILLION)
17. NORTH AMERICAN STEM TOYS MARKET RESEARCHAND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
18. EUROPE STEM TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
19. EUROPE STEM TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2020-2027 ($ MILLION)
20. EUROPE STEM TOYS MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2020-2027 ($ MILLION)
21. EUROPE STEM TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
22. ASIA-PACIFIC STEM TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
23. ASIA-PACIFIC STEM TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2020-2027 ($ MILLION)
24. ASIA-PACIFIC STEM TOYS MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2020-2027 ($ MILLION)
25. ASIA-PACIFIC STEM TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
26. REST OF THE WORLD STEM TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2020-2027 ($ MILLION)
27. REST OF THE WORLD STEM TOYS MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2020-2027 ($ MILLION)
28. REST OF THE WORLD STEM TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
1. GLOBAL STEM TOYS MARKET SHARE BY AGE GROUP, 2020 VS 2027 (%)
2. GLOBAL STEM TOYS MARKET SHARE BY CATEGORY, 2020 VS 2027 (%)
3. GLOBAL STEM TOYS MARKET SHARE BY DISTRIBUTION CHANNEL, 2020 VS 2027 (%)
4. GLOBAL STEM TOYS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
5. THE US STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
6. CANADA STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
7. UK STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
8. FRANCE STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
9. GERMANY STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
10. ITALY STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
11. SPAIN STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
12. ROE STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
13. CHINA STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
14. INDIA STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
15. JAPAN STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
16. SOUTH KOREA STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
17. REST OF ASIA-PACIFIC STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
18. REST OF THE WORLD STEM TOYS MARKET SIZE, 2020-2027 ($ MILLION)
