US augmented reality (AR) market is estimated to grow at a CAGR of more than 36.7% during the forecast period 2019-2025. The major factor that contributes towards the growth of the AR market in the US includes the rising awareness among people regarding AR technology. There are many sectors in the US including military, automobile, enterprises, and so on which are actively exploring AR technology. The US military has been implementing AR for quite some time now. The US military is using a head-mounted display device called TAR, which integrates the GPS  information typically relayed via handheld devices into night vision goggles for enhanced target vision.

This country also accelerates the utility of AR technology in the automobile sector. For this, the R&D labs of General Motors have been working closely with several universities, including Carnegie Mellon University and the University of Southern California, to build an AR system that could assist motorists in difficult driving situations. In addition to the automobile sector, the country also takes leverage of AR technology in the development of automated refrigerated warehouses to perform streamline inventory management. The increasing adoption of AR technology across the different applications in the country is anticipated to boost the growth AR market in the country.

The market is segmented on the basis of device type, technology, components, and application. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories). 

There are many major companies in the US such as Apple Inc., Qualcomm, Google and so on, which are constantly working on AR  technology.  Moreover, these major companies are making funding for AR startups in the country for the growth of this technology in the country. Magic Leap,   Unity Technologies,  Lytro,  NextVR,  MindMaze,  Blippar,  and  Meta and so on are  AR-based startups situated in the US that are making a considerable contribution towards the growth of the AR market in the US.

Research Methodology

The market study of the US augmented reality market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. The US Augmented Reality Market Research and Analysis by Device type
2. The US Augmented Reality Market Research and Analysis by Technology
3. The US Augmented Reality Market Research and Analysis by Components
4. The US Augmented Reality Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the US augmented reality market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US augmented reality market.
• Insights about market determinants which are stimulating the US augmented reality market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.