Digital Broadcasting: Highest CAGR of 6.5% During the Forecast Period 2025-2035

Broadcast equipment market was valued at $7.2 billion in 2024 and is projected to reach $13.3 billion by 2035, growing at a CAGR of 5.7% from 2025 to 2035. Digital broadcasting is likely to register significant growth in the global broadcasting equipment market. Digital broadcasting involves the transmission of video and audio programming as digital signals rather than normal analog broadcasting. Digital broadcasting carries with it the effects of increased quality of the signal, improved efficiency of the transmission, and making advanced features like HD and UHD transmission of content possible. Digital broadcasting has played a central role in remolding the broadcast equipment market by encouraging demands for newer pieces of equipment like encoders, transmitters, and modulators. For instance, in 2024, over 70% of global viewers prefer digital platforms, while technologies like NextGen TV (ATSC 3.0) reached 76% of US households. Connected TV usage is rising, averaging over 135 minutes daily by 2025.

Browse the full report description of “Broadcast Equipment Market Size, Share & Trends Analysis Report by Product (Dish Antennas, Switches, Video Servers, Encoders, Transmitters & Repeaters, and Others), By Technology (Digital Broadcasting and Analog Broadcasting), By Application (Radio and Television) Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/broadcast-equipment-market

In the US, around 60% of young adults mainly use online streaming media for TV consumption. Further, Connected TV (CTV) user penetration is over 80% among users aged between 25 and 54, and over 75% among those aged between 12 and 17. The trend highlights the increasing popularity of digital platforms among young audiences. In contrast, there is still a huge following for conventional television among older generations, specifically those aged 55 to 64, which has the largest time spent watching TV.

Recent Developments in Digital Broadcasting

• In January 2025, talkSPORT, the world's largest sports radio station, expanded its distribution to include Smart TV platforms such as LG Channels, FireTV, Apple TV, Google TV, and Samsung TV Plus, allowing viewers to access its sports coverage directly through their smart TV devices.

• In February 2025, The WNBA's Chicago Sky selected Weigel Broadcasting Co.'s WCIU as its official television home. WCIU will provide live broadcasts of over 30 Sky games in the upcoming season, available across multiple platforms including over-the-air, cable, satellite, and streaming. 

• In April 2025, NEP Group made its TFC broadcast orchestration platform available to the entire industry. Previously used only in NEP facilities, TFC connects different hardware and software into one easy-to-use system. It helps manage IP 2110 broadcast workflows more smoothly and improves efficiency. TFC has already supported big events like the Super Bowl and the World Cup.

• In April 2025, At the NAB Show, Amagi showcased new tech for better content management using AI, cloud-based broadcasting, and data tools to boost earnings. Key highlights included an AI-powered smart scheduler and a larger network operations center in the USA.

• In July 2023, Telefonaktiebolaget LM Ericsson collaborated with Vodafone and initiated the rollout of a compact active-passive antenna. This endeavor aims to enhance 5G capacity, coverage, and performance without increasing the physical space taken up by antennas.

• In June 2023, Cisco and the Tribeca Festival partnered having a mutual goal of promoting inclusivity. Cisco's Webex will take on the role of the official technology partner for the 2023 closing gala of the Tribeca Festival, which is titled "A Bronx Tale." Notably, this marks the first occasion where the festival's closing event will be made available for on-demand streaming through Webex Events, alongside the traditional live presentation at New York City's Beacon Theatre.

Key Players and Innovations

The key prominent players operating in the global broadcast equipment market include Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Harmonic Inc., Alcatel-Lucent SA, CommScope, Inc., Sony Corp., Panasonic Corp., and others. These are the key companies adopting several organic and inorganic growth strategies such as product launches & developments, partnerships, agreements, and acquisitions to strengthen their product portfolios and maintain a competitive position in the global broadcast equipment market.

Market Coverage

• The market number available for – 2024-2035

• Base year- 2024

• Forecast period- 2025-2035

• Segment Covered- 

o By Product

o By Technology

o By Application

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape - Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Harmonic Inc., Alcatel-Lucent SA, CommScope, Inc., Sony Corp., Panasonic Corp., and others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Broadcast Equipment Market Report Segment

By Product

• Dish Antennas
• Switches
• Video Servers
• Encoders
• Transmitters &Repeaters
• Others

By Technology

• Digital Broadcasting
• AnalogBroadcasting

By Application

• Radio
• Television

Global Broadcast Equipment Market Report Segment by Region

North America

• United States

• Canada 

Europe

• UK

• Germany

• Italy

• Spain

• France

• Russia

• Rest of Europe 

Asia-Pacific

• China

• India

• Japan

• South Korea

• Australia and New Zealand

• ASEAN Economies

• Rest of Asia-Pacific 

Rest of the World

• Latin America 

• Middle East & Africa

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