Artificial Intelligence (AI) in Marketing Market: Benefits of AI Technology in Marketing

Artificial Intelligence (AI) in marketing market is growing rapidly owing to high demand for lead generation, sales forecasting, and customer acquisition.  AI utilizes the power of machine learning, natural learning processing, and adaptive learning in order to assist marketers in decision making for better management. AI technology helping marketing enterprises to optimize media content, and advertisement as per customer’s choice. AI technology enables intelligent search, smart advertisement, Refine content delivery, and smart customer service. Moreover, AI in marketing enhances the customer experience and encourages business growth by interpreting customer need, manging real-time interactions and identifying and targeting the market.

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AI provides a solution for analyzing the massive volume of data generated through marketing to uncover once-hidden insights. It also provides data in an easy and feasible way that assist the marketers to analyze the huge dump data. High demand for customer-centric marketing strategies can meet by utilizing AI technology and hence, leading growth of the AI in marketing market. Customer-centric marketing strategies include empowering self-service, 24/7 availability, automated live assistance, customer service agents. AI offers a range of tools to capture a huge market share through social media for advertising due to a massive number of users.

Additionally, increasing demand of virtual assistants for sales purpose for increasing overall business productivity and fast lead generation, thereby allowing to focus on enhancing the customer experience and developing digital assistance is driving the AI in marketing industry. However, the lack of  AI expertise in developing business is projected to hamper market growth. Besides, the evolution of marketing analytics is projected to create opportunities in AI in marketing market. The prominent players in the market includes 8×8, Inc., Albert Technologies, Inc., Alphabet Inc., Amazon Web Services, Inc., Appier Inc., Facebook Inc., IBM Corp., Intel Corp., Lytics, Inc., Microsoft Corp., NVIDIA Corp., Oculus360 Inc., Oracle Corp., Persado, Inc., Salesforce.com, Inc., Samsung Electronics Co., Ltd., Twitter, Inc., and Xilinx, Inc.

Current Market Trends Covered in the Market Report:

• North America region leads the AI in marketing market.
• The cloud deployment model is triggering the growth of the market.
• Merger, acquisition and product expansion are the strategies adopted by the market players to capture the market.
• The application of virtual marketing assistant offers growth in the development of the market.

Global AI in Marketing Market – Segmentation

By Deployment Type

• Cloud
• On-Premises

By Application

• Social Media Advertising
• Virtual Marketing Assistant
• Analytics Platform
• Others (Content Curation)

By End-User

• BFSI
• Retail & Consumer Goods
• Media & Advertising
• Others (Enterprise)

Global AI in Marketing Market - Region

North America

• US
• Canada

Europe

• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

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