Supermarkets and E-Commerce Distribution Channel is growing at 12.8% CAGR in Canned Wine Market

Canned wine market was valued at $580 million in 2024 and is projected to reach $1,915 million by 2035, with a growing CAGR of 11.5% during the forecast period (2025-2035). Canned wine has been steadily gaining popularity in recent years, with more and more consumers opting for this convenient and portable option over traditional bottled wine. This trend is particularly evident in supermarkets and e-commerce platforms, where canned wine sales have experienced significant growth. One of the key factors contributing to the rise of canned wine in supermarkets and e-commerce is the changing preferences of consumers. Canned wine offers a portable and lightweight alternative to traditional bottles, making it suitable for outdoor activities, picnics, and events. In addition, canned wine is less prone to breakage than glass bottles, making it a safer option for outdoor activities and travel.

Browse the full report description of “Canned Wines Market Size, Share & Trends Analysis by Product (Still Wine, Sparkling Wine, Fortified Wine, Vermouth), by Color (Red Wine, Rose Wine, White Wine), by Distribution Channel (Online, Offline), and Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/canned-wine-market

Another factor driving the increased market share of canned wine in supermarkets and e-commerce is its cost-effectiveness. Canned wine is often priced lower than bottled wine, making it an attractive option for budget-conscious consumers. Additionally, the smaller portion of canned wine cans makes it easier for consumers to control their consumption and avoid wastage.

Recent Developments

• In June 2024, ASDA launched its first range of wine cans, 'Pica Pica,' featuring six new varieties of canned wines. The Pica Pica range includes two white wines, two rosé wines, and two sparkling wines, all priced at £2.50 each for a 250ml can (£7.50/75cl). This pricing provides significant value compared to other market alternatives and is equivalent to ordering a large glass of wine from a bar or pub. They also offer a cost-effective way for consumers to try new wines without committing to a full bottle.

Key Players and Innovations

The major companies serving the canned wines market are Heineken USA Inc., Canned Wine Co., Constellation Brands, Inc., Fratelli Wines, E. & J. Gallo Winery., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.

Market Coverage

• The market number available for – 2024-2035

• Base year- 2024

• Forecast period- 2025-2035

• Segment Covered- 

o By Product

o By Color

o By Distribution Channel

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape - Heineken USA Inc., Canned Wine Co., Constellation Brands, Inc., Fratelli Wines, E. & J. Gallo Winery.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Canned Wines Market Report Segment

By Product

• Still Wine
• Sparkling Wine
• Fortified Wine
• Vermouth

By Color

• Red Wine
• Rose Wine
• White Wine 

By Distribution Channel

• Online
• Offline 

Global Canned Wines Market Report Segment by Region

North America

• United States

• Canada 

Europe

• UK

• Germany

• Italy

• Spain

• France

• Russia

• Rest of Europe 

Asia-Pacific

• China

• India

• Japan

• South Korea

• Australia and New Zealand

• ASEAN Economies

• Rest of Asia-Pacific 

Rest of the World

• Latin America 

• Middle East & Africa

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