The global cross-platform and mobile advertising market is expected to grow at a significant rate during the forecast period. Cross-platform and mobile advertising is a deployment model for online advertisements. The mobile advertising services enable companies to reach theirtargeted customer base directly by taking leverage of their customer’s data that is gathered from several devices and offering a selective advertisement to the user that suites the user’s profile. The mobile advertising involves the pop up of advertisement content into personal devices such as smartphones, PCs, tablets, and laptops of the customers. Mobile advertisements are considered to be a better substitute for conventional offline or TV advertisement methods.
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Global Industry Share, Growth, Competitive Analysis and Forecast, 2019-2025 at
Technological upgradation and dependence of people on smartphones, tablets, laptops, televisions, computers, and other facilities provided are expected to enhance the cross-platform and mobile advertising market during the forecast periodas people spend their most of time in surfing over the internet. The several benefits including continuous connectivity and mobility are improving the current trends of advertising.The growing usage of social networking sites, search engines, and shopping portals are offering a suitable platform for advertising agencies. End-users collaborate or enter into a partnership with various mobile application platforms to cater to the advertisement services during the app access.
Due to the high penetration of smartphones and the expected arrival of 5G network services in the emerging countries including India and China, Asia-Pacific region is projected to showcase a lucrative growth rate during the forecast period. Growing digitalization initiatives by the government of the countries and affordable internet connectivity in the region are further expected to contribute to the growth of the cross-platform and mobile advertising market in Asia-Pacific. As per the ITU, in 2017, the total number of mobile phone subscriptions recorded in China was nearly 1.4 billion as compared to 1.36 billion in 2016. India and Japan are also significant contributors to the growth of the market.
Current Market trends covered in the market report
Global Cross-Platform and Mobile Advertising Market Segmentation
By Channel Type
By End-User
Global Cross-Platform and Mobile Advertising Market– Segment by Region
North America
Europe
Asia-Pacific
Rest of the World
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