The global digital video advertising market is anticipated to grow at a considerable CAGR of 12.1 % during the forecast period (2022-2028). The market players are focusing on launching different digital video advertising tools which will support marketers as well as contribute to the growth of the market. Digital Video AI is a rapid digital video content measurement solution that is designed for the fast pace and high volume of digital ad development. Additionally, it offers creative effectiveness predictions for digital video ads in 15 minutes and highlights both behavioral and creative metrics that drive ad performance. Furthermore, it evaluates different versions of an ad, selecting the best lengths, creative elements, and calls to action to increase effectiveness.
Browse the full report description of “Digital Video Advertising Market Size, Share & Trends Analysis Report by Device (Desktop and Mobile), By Type (Instream Video Ads and Outstream Video Ads), and by End-User (Retail, BFSI, Healthcare, Education, Automotive, Media & Entertainment, and others) for the Forecast Period (2022-2028).” at https://www.omrglobal.com/industry-reports/digital-video-advertising-market
For instance, in October 2021, Kantar launched the digital video AI tool, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. It is designed to support marketers who face pressures of speed to market, and the fast-paced and high-volume environment of digital ad development, digital video AI predicts creative effectiveness. This tool enables marketers, publishers, and creative agencies to analyze creative variants and conduct creative competitive analyses quickly and efficiently. Moreover, the development of Digital Video AI and has tested hundreds of ads on the platform to improve their performance against effectiveness and ROI goals.
Market Coverage
• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
o By Device
o By Type
o By End-User
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape - including BuzzFeed, Inc., Interactive advertising Bureau, SpotX, Inc., Tremor International Ltd., Viant Technology LLC, Conversant LLC, Mashable India (Fork Media Pvt. Ltd.), PubMatic, Inc., Longtail Ad Solutions, Inc., and others.
Key questions addressed by the report
• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?
Global Digital Video Advertising Market Report Segment
By Device
By Type
By End-User
Global Digital Video Advertising Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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