Product Innovation and Adoption of Traditional Casino Games Flourishes the Market Growth

Published: May 2023

The global social casino market is anticipated to grow at a CAGR of 8.2% during the forecast period. Product innovation is a key trend in gaining popularity in the social casino market. Major players in the social casino industry are concentrating on creating new products to improve their market share. For instance, in July 2020, The Mill Adventure, a UK-based company that provides a complete gaming platform, including licenses and operations, for rapid deployment and success in iGaming, together with Casinobud, launched an innovative casino syndicate product called Casinobud.com, which is a new social casino concept and world first online syndicate betting feature for a video slot and live casino products. Casinobud.com offers users a brand new social gaming environment that enables them to play casino games in groups, pooling their money to aim for collaborative wins. With the help of a sophisticated interface, the function enables users to play online with friends or other casinobud users, with one player serving as captain and the others following the action. Sessions may also be live-streamed on Twitch, making them accessible to those who do not use Casinobud.

Browse the full report description of “Social Casino Market Size, Share & Trends Analysis Report by Type (Casual Games, Free Games, and Turn-Based Games), by Application (Free and Toll), by Game Type (Slots, Poker, Table Games, and Bingo), and by End-User (Gaming Population and Mobile Users) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/social-casino-market

Social casino game companies, such as Moon Active, have looked to adapt traditional casino games with other gaming genres to increase their appeal and adapt to user expectations as mobile games have evolved. For example, Coin Master, created by Moon Active, combines slot machine gaming with world-building and competitive play, where players can attack or befriend other players in the app to earn more virtual coins. Through in-app purchases and microtransactions, Coin Master saw players spend $4.4 billion in 2021 and, in 2022, was the sixth-highest game in the world for consumer spending. The further implementation of social experiences and multiplayer engagement into social casino games through a sense of progression and approachable user interfaces will play a key role in adapting the market to younger audiences and address evolving expectations of features in mobile gaming.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o Type

o Application

o Game Type

o End-User

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Caesars Entertainment, International Game Technology PLC, Moon Active Ltd, and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Social Casino Market Report Segment

By Type

  • Casual Games
  • Free Games
  • Turn-Based Games

By Application

  • Free
  • Toll

By Game Type

  • Slots
  • Poker
  • Table Games
  • Bingo

By End-User

  • Gaming Population
  • Mobile Users

Global Social Casino Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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