Social Casino Market
Social Casino Market Size, Share & Trends Analysis Report by Type (Casual Games, Free Games, and Turn-Based Games), by Application (Free and Toll), by Game Type (Slots, Poker, Table Games, and Bingo), and by End-User (Gaming Population and Mobile Users) Forecast Period (2023-2030)
Social casino market is anticipated to grow at a CAGR of 8.2% during the forecast period. Social casino refers to an online gaming application or website that allows players to interact on a common platform without any hindrance to playing popular gambling for free. It can be played by downloading the gaming application on a computer or mobile phone. These games do not always require monetary payment to play, instead, the players seek virtual payments. According to the Australian Communications and Media Authority (ACMA), social casinos are among the most popular genres of mobile games, with an estimated players around 85.0 million daily globally, and 1.39 billion downloads in 2020.
The primary factors attributed to the market growth include the rapid expansion of the gaming industry, the rising number of mobile gaming users, the growing number of smart devices and connections, and the mounting penetration of internet users. However, government regulations might hamper the market growth. For instance, in March 2023, the Australian government announced proposed reforms to the National Classification Scheme, including a mandatory minimum classification of R 18+ (Restricted to 18 and over) for games that contain simulated gambling.
Segmental Outlook
The global social casino market is segmented based on type, application, gaming type, and by end-user. Based on type, the market is bifurcated into casual games, free games, and turn-based games. By application, the market is bifurcated into free and toll. By gaming type, the market is sub-segmented into slots, poker, table games, and bingo. Further, by end-user, the market is sub-segmented into gaming population, and mobile users. Among these, the mobile users sub-segment is expected to dominant the market during the forecast period, attributed to the widespread mobile adoption, convenience and accessibility, and user-friendly interfaces.
Casual Games Sub-Segment is Anticipated to Hold a Prominent Share of the Global Social Casino Market
Due to the increased competition social casino companies shifted towards casual-themed games. Casual games are quick to play and characterized by simple gameplay mechanics that are easy to understand and master by a range of users. Examples of casual games include word and trivia games, arcade games, puzzles, and card and board games. Social casino developer Playtika saw its casual gaming segment grow from 48.9% of its Q3 2021 revenue to 54.9% in Q3 2022 at the expense of its casino-themed games. This followed a similar shift in Playtika’s revenue mix from Q1 and Q2 2022, both of which also saw casual-themed games become the dominant source of revenue.
Regional Outlook
The global social casino market is further segmented based on geography including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Rest of the world is projected to expand at a significant CAGR during the forecast period, due to the increasing smartphone penetration and internet accessibility, and gamification of casino games.
Global Social Casino Market Growth, by Region 2023-2030
The Asia-Pacific Region is Anticipated to Hold a Significant Share of the Global Social Casino Market
The market growth is driven due to the growing use of smartphones, easier internet access, and growing digitalization in the region. The cost per install (CPI) is also nearly half the cost in the Asia-Pacific region compared to North America, allowing for easier entry to grow a player base. China leads the APAC market, being a major market for mobile gaming with South Korea and Japan making up the top 3 markets of the region. Previously, the complexities of the APAC markets’ non-homogenous approach to payment, infrastructure, languages, and regulations compared to North America discouraged global operators from entering the market. With the success of domestic social casino games in China, South Korea, and Japan, global operators are now entering the market by localizing games with repackaged user interfaces and cultural themes. This includes games mimicking the look, feel, and sounds of local land-based casinos to give users a sense of cultural familiarity.
According to the Australian Communications and Media Authority (ACMA), in Australia, consumers spent $302.0 million on mobile social slot games in 2021, making it the top mobile game genre by consumer spending. Slots are the most popular form of social casino games globally, acting as the main source of revenue generation and growth for the market.
Market Players Outlook
The major companies serving the global social casino market include Caesars Entertainment, International Game Technology PLC, and Moon Active Ltd, among others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, funding, collaborations, and new product launches to stay competitive in the market. For instance, in October 2021, Scopely, Inc., a US-based interactive entertainment company, mobile-first video game developer and publisher, acquired GSN Games from Sony Pictures Entertainment for $1.0 billion. This acquisition strengthens Scopely’s ability to create and deliver engaging, long-lasting game experiences. GSN Games is a US-based company that is a wholly owned subsidiary of Sony Pictures Entertainment and a leading provider of cross-platform entertainment, including social casino games and skill-based cash tournaments.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global social casino market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Caesars Entertainment
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. International Game Technology PLC
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Moon Active Ltd.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Social Casino Market by Type
4.1.1. Casual Games
4.1.2. Free Games
4.1.3. Turn-Based Games
4.2. Global Social Casino Market by Application
4.2.1. Free
4.2.2. Toll
4.3. Global Social Casino Market by Game Type
4.3.1. Slots
4.3.2. Poker
4.3.3. Table Games
4.3.4. Bingo
4.4. Global Social Casino Market by End-User
4.4.1. Gaming Population
4.4.2. Mobile Users
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Aristocrat Leisure Ltd.
6.2. Churchill Downs Incorporated
6.3. Creatiosoft Solutions Pvt Ltd.
6.4. Dab Gaming Ltd
6.5. DOUBLEUGAMES Co., Ltd.
6.6. Ellmount Entertainment Ltd.
6.7. Huuuge Games
6.8. KamaGames
6.9. PLAYSTUDIOS INC.
6.10. Playtika Ltd.
6.11. Ruby Seven Studios
6.12. Scientific Games, LLC
6.13. Take-Two Interactive Software, Inc.
6.14. Tap Slots Inc.
1. GLOBAL SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
2. GLOBAL CASUAL SOCIAL CASINO GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
3. GLOBAL FREE SOCIAL CASINO GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
4. GLOBAL TURN-BASED SOCIAL CASINO GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
5. GLOBAL SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
6. GLOBAL SOCIAL CASINO IN FREE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
7. GLOBAL SOCIAL CASINO IN TOLL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
8. GLOBAL SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY GAME TYPE, 2022-2030 ($ MILLION)
9. GLOBAL SOCIAL CASINO SLOTS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
10. GLOBAL SOCIAL CASINO POKER MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
11. GLOBAL SOCIAL CASINO TABLE GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
12. GLOBAL SOCIAL CASINO BINGO MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
13. GLOBAL SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
14. GLOBAL SOCIAL CASINO FOR GAMING POPULATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
15. GLOBAL SOCIAL CASINO FOR MOBILE USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
16. GLOBAL SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
17. NORTH AMERICAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
18. NORTH AMERICAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
19. NORTH AMERICAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
20. NORTH AMERICAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY GAME TYPE, 2022-2030 ($ MILLION)
21. NORTH AMERICAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
22. EUROPEAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
23. EUROPEAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
24. EUROPEAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
25. EUROPEAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY GAME TYPE, 2022-2030 ($ MILLION)
26. EUROPEAN SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
27. ASIA-PACIFIC SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
28. ASIA-PACIFIC SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
29. ASIA-PACIFIC SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
30. ASIA-PACIFIC SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY GAME TYPE, 2022-2030 ($ MILLION)
31. ASIA-PACIFIC SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
32. REST OF THE WORLD SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
33. REST OF THE WORLD SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
34. REST OF THE WORLD SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
35. REST OF THE WORLD SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY GAME TYPE, 2022-2030 ($ MILLION)
36. REST OF THE WORLD SOCIAL CASINO MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
1. GLOBAL SOCIAL CASINO MARKET SHARE BY TYPE, 2022 VS 2030 (%)
2. GLOBAL CASUAL SOCIAL CASINO GAMES MARKET SHARE BY REGION, 2022 VS 2030 (%)
3. GLOBAL FREE SOCIAL CASINO GAMES MARKET SHARE BY REGION, 2022 VS 2030 (%)
4. GLOBAL TURN-BASED SOCIAL CASINO GAMES MARKET SHARE BY REGION, 2022 VS 2030(%
5. GLOBAL SOCIAL CASINO MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
6. GLOBAL SOCIAL CASINO IN FREE MARKET SHARE BY REGION, 2022 VS 2030 (%)
7. GLOBAL SOCIAL CASINO IN TOLL MARKET SHARE BY REGION, 2022 VS 2030 (%)
8. GLOBAL SOCIAL CASINO MARKET SHARE BY GAME TYPE, 2022 VS 2030 (%)
9. GLOBAL SOCIAL CASINO SLOTS MARKET SHARE BY REGION, 2022 VS 2030 (%)
10. GLOBAL SOCIAL CASINO POKER MARKET SHARE BY REGION, 2022 VS 2030 (%)
11. GLOBAL SOCIAL CASINO TABLE GAMES MARKET SHARE BY REGION, 2022 VS 2030 (%)
12. GLOBAL SOCIAL CASINO BINGO MARKET SHARE BY REGION, 2022 VS 2030 (%)
13. GLOBAL SOCIAL CASINO MARKET SHARE BY END-USER, 2022 VS 2030 (%)
14. GLOBAL SOCIAL CASINO FOR GAMING POPULATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
15. GLOBAL SOCIAL CASINO MARKET FOR MOBILE USERS MARKET SHARE BY REGION, 2022 VS 2030 (%)
16. GLOBAL SOCIAL CASINO MARKET SHARE BY REGION, 2022 VS 2030 (%)
17. US SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
18. CANADA SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
19. UK SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
20. FRANCE SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
21. GERMANY SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
22. ITALY SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
23. SPAIN SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
24. REST OF EUROPE SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
25. INDIA SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
26. CHINA SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
27. JAPAN SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
28. SOUTH KOREA SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
29. REST OF ASIA-PACIFIC SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
30. REST OF THE WORLD SOCIAL CASINO MARKET SIZE, 2022-2030 ($ MILLION)
