Application-to-Person (A2P) SMS and API Market
Application-to-Person (A2P) SMS and API Market Size, Share & Trends Analysis Report by type by Component (Platform and A2P Service), by Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services and Others), by deployment mode (On-Premises and Cloud), by end-user (Banking financial services and insurance, Retail and E-commerce, E-governance, Healthcare and Others (Travel and hospitality)) Forecast Period (2023-2030)
Application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The primary factor boosting the market growth includes the increasing number of fraud, which is becoming a rapidly growing challenge for mobile operators. The key players are focusing on finding solutions and entering into partnership to enterprises, for which security and quality of delivery is a priority. For instance, in June 2023, VOX Solutions, entered into exclusive partnership with Telekom Networks Malawi (TNM) PLC's network. This partnership enabled to ensure the secure and reliable delivery of A2P messages to TNM's clients and international businesses, and empowered TNM to gain control over the delivery of all international A2P SMS traffic into its network, including critical communications such as one-time passwords and customer notifications. Furthermore, by adopting this approach, TNM achieved the level of network protection against fraudulent activities, with the advanced A2P Voice & SMS traffic monetization capabilities of the VOX-360 platform.
Segmental Outlook
The global application-to-person (A2P) SMS and API market is segmented based on the component, application, deployment mode, and end-user. Based on the component, the market is sub-segmented into platform and A2P service. Based on application, the market is sub-segmented into authentication services, promotional and marketing services, pushed content services, interactive messages services, customer relationship management services and others. Based on deployment mode, the market is sub-segmented into on-premises and cloud. Further, based on end-user, the market is sub-segmented into banking financial services and insurance, retail and e-commerce, e-governance, healthcare and others (travel and hospitality. Among the industry vertical, BFSI sub-segment is anticipated to hold a considerable share of the market, owing to the streamlined processes, cost efficiency, data security and reliability.
Interactive Messages Services Sub-Segment is Anticipated to Hold a Prominent Share in the Global Application-to-Person (A2P) SMS and API Market
Among the application, interactive messages services sub-segment is anticipated to hold a considerable share of the market, owing to the growing adoption of chatbots and virtual assistants to automate customer interactions and provide instant support. Additionally, increasing demand for interactive customer experiences, technological advancements and infrastructure, partnership and collaboration is also propelling the market growth. For instance, in October 2021, Geisinger expanded its digital engagement with Gyant’s Front Door chatbot to boost its patient base, improve current patient engagement and increase the use of Geisinger-owned healthcare services. Gyant also implemented GYANT COVID SERA which allowed patients to self-screen from any desktop, smartphone, tablet, or web browsing device.
Regional Outlook
The global application-to-person (A2P) SMS and API market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). Among these, the Asia-Pacific regional market is expected to grow considerably over the forecast period, owing to the E-commerce and digital payments boom, and growing demand for secure authentication.
Global Application-to-Person (A2P) SMS and API Market Growth, by Region 2023-2030
North America is Expected to Hold a Prominent Share in the Global Application-to-Person (A2P) SMS and API Market
Among all regions, North America is expected to hold a prominent share of the global Application-to-Person (A2P) SMS and API market. One of the major factor is driving the market is customer engagement and support. North American companies leverage these channels to send appointment reminders, service notifications, account alerts, and customer support messages, enhancing customer satisfaction and loyalty. The key market players are focusing on the launch of the product to encourage the customer engagement and support. For instance, in January 2022, Microsoft Corp. introduced a new security update notifications, which enables users to sign up with any email address and receive alerts in their inbox.
In addition, North America has specific regulations governing data privacy and security, such as the general data protection regulation (GDPR) in Canada and various state-level regulations in the US. The GDPR is a regulation that harmonizes national data privacy laws.
Market Players Outlook
The major companies serving the global application-to-person (A2P) SMS and API market include ALLO Communications, LLC, Belgacom International Carrier Services SA, CEQUENS, China Mobile Ltd., ClearSky Technologies, Inc., Genesys Cloud Services, Inc., Global Message Services AG and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2019, tyntec Ltd., entered into an strategic partnership with Ooredoo Global Services. Through the agreement, tyntec offered A2P SMS services for a number of Ooredoo Group's operating companies.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global application-to-person (A2P) SMS and API market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Syniverse Technologies LLC
3.1.1.1. Overview
3.1.1.2. Financial Analysis
3.1.1.3. SWOT Analysis
3.1.1.4. Recent Developments
3.1.2. Tyntec Ltd.
3.1.2.1. Overview
3.1.2.2. Financial Analysis
3.1.2.3. SWOT Analysis
3.1.2.4. Recent Developments
3.1.3. Sinch AB
3.1.3.1. Overview
3.1.3.2. Financial Analysis
3.1.3.3. SWOT Analysis
3.1.3.4. Recent Developments
3.1.4. Vonage Holdings Corp.
3.1.4.1. Overview
3.1.4.2. Financial Analysis
3.1.4.3. SWOT Analysis
3.1.4.4. Recent Developments
3.1.5. Amdocs group
3.1.5.1. Overview
3.1.5.2. Financial Analysis
3.1.5.3. SWOT Analysis
3.1.5.4. Recent Developments
3.2. Key Strategy Analysis
4. Market Segmentation
4.1. Global Application-to-Person (A2P) SMS and API Market by Component
4.1.1. Platform
4.1.2. A2P Service
4.2. Global Application-to-Person (A2P) SMS and API Market by Application
4.2.1. Authentication Services
4.2.2. Promotional and Marketing Services
4.2.3. Pushed Content Services
4.2.4. Interactive Messages Services
4.2.5. Customer Relationship Management Services
4.2.6. Others
4.3. Global Application-to-Person (A2P) SMS and APIMarket by Deployment Mode
4.3.1. On-Premises
4.3.2. Cloud
4.4. Global Application-to-Person (A2P) SMS and API Market by End-User
4.4.1. Banking financial services and insurance
4.4.2. Retail and E-commerce
4.4.3. E governance
4.4.4. Healthcare
4.4.5. Others(Travel and hospitality)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. ALLO Communications, LLC
6.2. Belgacom International Carrier Services SA
6.3. CEQUENS
6.4. China Mobile Ltd.
6.5. ClearSky Technologies, Inc.,
6.6. Clickatell Corp.
6.7. Comviva Technologies Ltd
6.8. Genesys Cloud Services, Inc.
6.9. Global Message Services AG
6.10. Infobip ltd.
6.11. Mitto AG
6.12. Sendinblue Inc.
6.13. Tata Communications (America) Inc.
6.14. TeleWhale Ltd.
6.15. Twilio Inc.
1. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
2. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
3. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API A2P SERVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
4. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND APIMARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
5. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR AUTHENTICATION SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
6. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR PROMOTIONAL AND MARKETING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
7. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR PUSHED CONTENT SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
8. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR INTERACTIVE MESSAGES SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION
9. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
10. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR OTHERSMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
11. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BYDEPLOYMENT MODE, 2022-2030 ($ MILLION)
12. GLOBALON-PREMISESAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
13. GLOBALCLOUDAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
14. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
15. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR BANKING FINANCIAL SERVICES AND INSURANCEMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
16. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR RETAIL AND E-COMMERCEMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
17. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR E-GOVERNANCEMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
18. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR HEALTHCAREMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
19. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
20. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
21. NORTH AMERICAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
22. NORTH AMERICAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
23. NORTH AMERICAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
24. NORTH AMERICAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
25. NORTH AMERICAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
26. EUROPEAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
27. EUROPEAN APPLICATION-TO-PERSON (A2P) SMS AND APIMARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
28. EUROPEAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
29. EUROPEAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
30. EUROPEAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
31. ASIA-PACIFIC APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
32. ASIA-PACIFIC APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COMPONET, 2022-2030 ($ MILLION)
33. ASIA-PACIFICAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
34. ASIA-PACIFICAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY DEPLOYMET MODE, 2022-2030 ($ MILLION)
35. ASIA-PACIFICAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
36. REST OF THE WORLD APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
37. REST OF THE WORLD APPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
38. REST OF THE WORLDAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
39. REST OF THE WORLDAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
40. REST OF THE WORLDAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
1. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BY COMPONENT, 2022 VS 2030 (%)
2. GLOBAAPPLICATION-TO-PERSON (A2P) SMS AND API PLATFORM MARKET SHARE BY REGION, 2022 VS 2030 (%)
3. GLOBALAPPLICATION-TO-PERSON (A2P) SMS AND API A2P SERVICEMARKET SHARE BY REGION, 2022 VS 2030 (%)
4. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BY APPLICATION, 2021 VS 2028 (%/)
5. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR AUTHENTICATION SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
6. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR PROMOTIONAL AND MARKETING SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
7. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR PUSHED CONTENT SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
8. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR INTERACTIVE MESSAGES SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
9. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
10. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR OTHER APPLICATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
11. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BYDEPLOYMENT MODE, 2022 VS 2030 (%)
12. GLOBALON-PREMISESAPPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BY REGION, 2022 VS 2030 (%)
13. GLOBALCLOUD BASED APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BY REGION, 2022 VS 2030 (%)
14. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BY END-USER, 2022 VS 2030 (%)
15. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR BANKING FINANCIAL SERVICES AND INSURANCEMARKET SHARE BY REGION, 2022 VS 2030 (%)
16. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR RETAIL AND E-COMMERCEMARKET SHARE BY REGION, 2022 VS 2030 (%)
17. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR E GOVERNANCEMARKET SHARE BY REGION, 2022 VS 2030 (%)
18. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR HEALTHCAREMARKET SHARE BY REGION, 2022 VS 2030 (%)
19. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API FOR OTHER END-USERS MARKET SHARE BY REGION, 2022 VS 2030 (%)
20. GLOBAL APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SHARE BY REGION, 2022 VS 2030 (%)
21. US APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
22. CANADA APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
23. UK APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
24. FRANCE APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
25. GERMANY APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
26. ITALY APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
27. SPAIN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
28. REST OF EUROPE APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
29. INDIA APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
30. CHINA APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
31. JAPAN APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
32. SOUTH KOREA APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
33. REST OF ASIA-PACIFIC APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
34. REST OF THE WORLD APPLICATION-TO-PERSON (A2P) SMS AND API MARKET SIZE, 2022-2030 ($ MILLION)
