The ASEAN fast food and quick service restaurants market is anticipated to grow at a considerable CAGR of 7.2% during the forecast period. The growth of the market is being influenced by the increasing young consumer preference towards fast food owing to the busy lifestyle. Additionally, the fast-growing middle-class population is also fostering the growth of the ASEAN fast food and quick service restaurants market. In addition to this, the strong presence of the global fast-food chain will also aid in the growth of the market. For instance, 7-Eleven Inc. has more than 1,300 stores in Malaysia, 700-plus in the Philippines and Indonesia houses a growing stock of 70 stores. However, the increasing prevalence of obesity, diabetes, and various other lifestyle eating disorders are challenging the expansion of fast food and quick service restaurants market across ASEAN countries.

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The ASEAN fast food and quick service restaurants market is segmented based on product type, category, store type, and distribution channels. By product type, the market is sub-segmented into burger & sandwich, pizza & pasta, beverages, desserts, salads, donuts, and other products. By category, the market is segmented into vegetarian food, non-vegetarian food, and vegan food. Non-vegetarian food is expected to hold the largest market share in most of the economies in the region. By store type, the market is segmented into chain stores and independent stores. Moreover, by distribution channel, the market is sub-segmented into online and offline channels. 

The key players of the ASEAN fast food and quick service restaurants market include Domino's Pizza, Inc., McDonald's Corp., Starbucks Corp., Jollibee Foods Corp., 7-Eleven, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, & acquisitions, new product launch, and adopting new marketing strategies, to stay competitive in the market. 

Research Methodology

The market study of the ASEAN fast food and quick service restaurants market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts as to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for quick service restaurants, fast food serving retreatants, third-party food delivery companies, research organizations, government, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. ASEAN Fast food and quick service restaurants Market Research and Analysis by Product Type
2. ASEAN Fast food and quick service restaurants Market Research and Analysis by Category 
3. ASEAN Fast food and quick service restaurants Market Research and Analysis by Store Type
4. ASEAN Fast food and quick service restaurants Market Research and Analysis by Distribution Channel.

The Report Covers

• Comprehensive research methodology of the ASEAN fast food and quick service restaurants market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the ASEAN fast food and quick service restaurants market.
• Insights about market determinants which are stimulating the ASEAN fast food and quick service restaurants market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.