Automotive Over-the-Air (OTA) Market
Automotive Over-the-Air (OTA) Market Size, Share & Trends Analysis Report by Technology (Firmware Over-the-Air (FOTA) and Software Over-the-Air (SOTA)), by Vehicle Type (Passenger Car, Light Commercial Vehicles (LCVs), Heavy Duty Trucks, and Buses and Coaches), and by Application (Telematics Control Unit, Electronic Control Units (ECUs), Infotainment, and Others), Forecast Period (2023-2030)
Automotive OTA market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). OTA programming is used to automatically update firmware, software, and even encryption keys. The growing adoption of such automotive software technology to provide a complete software infrastructure is the key factor supporting the market growth globally. Advanced semiconductor solutions, provide a more efficient way to deliver in-vehicle software and simplify how different software elements operate within the same environment, making it possible for original equipment manufacturers (OEMs) to develop true software-defined vehicles. Hence, the market players are also focusing on introducing SOTA solutions that further bolster the market growth. For instance, in January 2023, EPAM launched the vehicle-to-cloud platform “AosEdge” that allows seamless delivery and updates of software for connected cars. With other new platforms, these critical software updates are delivered using a cloud-to-edge computing platform, similar to the way smartphones receive over-the-air (OTA) updates via the cloud.
Global Car Production Share by Region, 2021 (%)
Source: European Automobile Manufacturers' Association (ACEA)
Segmental Outlook
The global automotive OTA market is segmented on the technology, vehicle type, and application. Based on the technology, the market is sub-segmented into FOTA and SOTA. Based on the vehicle type, the market is sub-segmented into passenger cars, LCVs, heavy-duty trucks and buses and coaches. Further, on the basis of application, the market is sub-segmented into telematics control units, ECUs, infotainment and others (safety & security). Among the technology, the SOTA sub-segment is anticipated to hold a considerable share of the market owing to the rising development of SOTA updates in the automotive industry as it offers OEMs several advantages such as cost savings through inexpensive over-the-air bug fixes.
The Infotainment Sub-Segment is Anticipated to Hold a Considerable Share of the Global Automotive Over-the-Air (OTA) Market
Among the applications, the infotainment sub-segment is expected to hold a considerable share of the market. The segmental growth is attributed to the growing influence of infotainment updates to improve the in-vehicle digital experience. OTA updates include drivetrain optimizations, the ability to schedule preferred charging times, polestar digital key improvements, an eco-climate mode to improve real-world range, and battery optimization with preconditioning, amongst others. For instance, in April 2022, Polestar launched digital car connectivity with an Android R OTA software update. The P2.0 software update is the latest in the ongoing series of OTA software releases. Software enhancements are downloaded and installed remotely, allowing Polestar to leverage on digital connectivity to accelerate the integration of new functionality, performance and personalisation for Polestar 2 owners.
Regional Outlook
The global automotive over-the-air (OTA) market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the Asia-Pacific region is anticipated to hold a prominent share of the market across the globe, owing to the growing production of electric vehicles (EVs) and the rising number of connected car devices in vehicles in this region. The region also strongly hold on to key market players such as BYD Auto Co., Ltd., Guangzhou Xiaopeng Motors Technology Co. Ltd., NIO Inc., Tata Motors Ltd., Zhejiang Geely Holding Group Co., Ltd. and others.
Global Automotive Over-the-Air (OTA) Market Growth, by Region 2023-2030
The North America Region is Expected to Grow at a Significant CAGR in the Global Automotive Over-The-Air (OTA) Market
Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to the rising demand for connected vehicles. The rise in consumer demand for connectivity solutions, the surge in need for constant connectivity, the increase in dependency on technology, and the surge in the tech-savvy population are the key factors that contribute toward growth in demand for automotive OTA. According to the National Highway Traffic Safety Administration (NHTSA), in December 2022, the Insurance Institute for Highway Safety expects there to be 3.5 million self-driving vehicles on US roads by 2025, and 4.5 million by 2030. Additionally, the Institute of Electrical and Electronics Engineers predicts that 75.0% of cars on the roads glpobally will be autonomous by 2040.
In addition, by strengthening collaboration with solution providers and partners, automotive OEMs are optimizing R&D spending to prioritize connected car programs. For instance, in February 2021, Ford and Google announced their unique strategic partnership to accelerate Ford's transformation and reinvent the connected car experience with embedded Google apps and services. The key market players include Aptiv PLC, Ford Motor Company, General Motors, Harman International, Tesla, Inc. and others.
Market Players Outlook
The major companies serving the global automotive over-the-air (OTA) market include Aptiv PLC, Continental AG, DENSO CORP., Infineon Technologies AG, Qualcomm Technologies, Inc., Robert Bosch GmbH, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2022, Elektrobit and Airbiquity® collaborated for a pre-integrated OTA solution that enables the next generation of safe and secure OTA services for the mobility industry. Automates software update campaigns while also meeting the unique and stringent requirements of the mobility industry.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global automotive over-the-air (OTA) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Aptiv PLC
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Continental AG
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Infineon Technologies AG
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Automotive Over-the-Air (OTA) Market by Technology
4.1.1. Firmware Over-the-Air (FOTA)
4.1.2. Software Over-the-Air (SOTA)
4.2. Global Automotive Over-the-Air (OTA) Market by Vehicle Type
4.2.1. Passenger Car
4.2.2. Light Commercial Vehicle
4.2.3. Heavy Duty Trucks
4.2.4. Buses and Coaches
4.3. Global Automotive Over-the-Air (OTA) Market by Applications
4.3.1. Telematics Control Unit
4.3.2. Electronic Control Unit
4.3.3. Infotainment
4.3.4. Others (Safety & Security)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Airbiquity Inc.
6.2. BlackBerry Ltd.
6.3. DENSO Corp.
6.4. Elektrobit Automotive GmbH
6.5. Harman International Industries
6.6. HERE
6.7. Hitachi, Ltd.
6.8. Movimento, Inc.
6.9. NVIDIA Corp.
6.10. Qualcomm Technologies, Inc.
6.11. Red Hat, Inc.
6.12. Robert Bosch GmbH
6.13. Sibros Technologies Inc.
6.14. STMicroelectronics
6.15. Vector Informatik GmbH
1. GLOBAL AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
2. GLOBAL AUTOMOTIVE FOTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
3. GLOBAL AUTOMOTIVE SOTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
4. GLOBAL AUTOMOTIVE OVER-THE-AIR MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
5. GLOBAL OTA FOR PASSENGER CAR MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
6. GLOBAL OTA FOR LIGHT COMMERCIAL VEHICLE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
7. GLOBAL OTA FOR HEAVY DUTY TRUCKS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
8. GLOBAL OTA FOR BUSES AND COACHES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
9. GLOBAL AUTOMOTIVE OTA ARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
10. GLOBAL AUTOMOTIVE TELEMATICS CONTROL UNIT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
11. GLOBAL AUTOMOTIVE ELECTRONIC CONTROL UNIT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
12. GLOBAL AUTOMOTIVE INFOTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
13. GLOBAL OTHERS AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
14. GLOBAL AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
15. NORTH AMERICAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
16. NORTH AMERICAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
17. NORTH AMERICAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
18. NORTH AMERICAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
19. EUROPEAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
20. EUROPEAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
21. EUROPEAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
22. EUROPEAN AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
23. ASIA- PACIFIC AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
24. ASIA- PACIFIC AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
25. ASIA- PACIFIC AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
26. ASIA- PACIFIC AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
27. REST OF THE WORLD AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
28. REST OF THE WORLD AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
29. REST OF THE WORLD AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
30. REST OF THE WORLD AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
1. GLOBAL AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022 VS 2030 (%)
2. GLOBAL AUTOMOTIVE FOTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
3. GLOBAL AUTOMOTIVE SOTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
4. GLOBAL AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022 VS 2030 (%)
5. GLOBAL OTA FOR PASSENGER CAR MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
6. GLOBAL OTA FOR LIGHT COMMERCIAL VEHICLE MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
7. GLOBAL OTA FOR HEAVY DUTY TRUCKS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
8. GLOBAL OTA FOR BUSES AND COACHES MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
9. GLOBAL AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022 VS 2030 (%)
10. GLOBAL AUTOMOTIVE TELEMATICS CONTROL UNIT MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
11. GLOBAL AUTOMOTIVE ELECTRONIC CONTROL UNIT MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
12. GLOBAL AUTOMOTIVE INFOTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
13. GLOBAL OTHERS AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
14. GLOBAL AUTOMOTIVE OTA MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
15. US AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
16. CANADA AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
17. UK AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
18. FRANCE AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
19. GERMANY AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
20. ITALY AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
21. SPAIN AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
22. REST OF EUROPE AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
23. INDIA AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
24. CHINA AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
25. JAPAN AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
26. SOUTH KOREA AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
27. REST OF ASIA-PACIFIC AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
28. REST OF THE WORLD AUTOMOTIVE OTA MARKET SIZE, 2022-2030 ($ MILLION)
