Industry Overview
Business intelligence market size was valued at $34.5 billion in 2024. The market is projected to grow from $37.3 billion in 2025 to $86.8 billion by 2035, exhibiting a CAGR of 8.8% during the forecast period (2025-2035). Businesses are collecting huge quantities of data, leading to the application of BI tools for processing and decision-making. Cloud BI is adaptive, scalable, and affordable, apt for SMEs. Real-time analytics are increasing in demand, necessitating AI and ML-powered platforms. BI powered by AI complements traditional systems, while remote working and hybrid models stimulate demand. Industry-wide BI integration improves customer experience, supply chain efficiency, and regulatory compliance. It additionally helps businesses to monitor market trends and remain competitive.
Cloud-Based BI and Remote Data Access
Increasing demand for cloud-based business intelligence solutions is driving market growth, facilitating remote real-time analytics of data and lowering the IT infrastructure expense of enterprises and labs. For instance, in November 2024, Waters launched a new cloud-based software known as Waters Connect Data Intelligence that offers real-time audit readiness and response to inquiries to laboratories. The solution applies Waters Empower Chromatography Data System (CDS) data to enable laboratories to be assured of audit-readiness. It builds comprehensive dashboards that provide advanced analytical reports on lab information, reducing the risk of adverse results in regulatory audits. It is designed to integrate seamlessly into Empower CDS, evading costly integration and providing remote real-time data access.
Growing Demand for Data-Driven Decision-Making
Market expansion is led by the adoption of data-driven approaches by companies to enhance efficiency, reduce costs, and improve customer experience. For instance, in February 2025, DataStrike introduced Business Intelligence Managed Services, featuring a fractional support model to offer solutions for frontend visualization and data management problems. The services, which are experts in platforms such as Snowflake, Databricks, and Azure Data Factory, rationalize complex data landscapes and craft customized dashboards for better decision-making and measurable business outcomes.
Based on verticals, the market is segmented into retail, manufacturing, government and public services, media and entertainment, transportation and logistics, BFSI, telecom and IT, healthcare and life sciences, tourism and hospitality, and others (real estate, education, energy and utilities).
BFSI (Banking, Financial Services, and Insurance) Segment to Lead the Market with the Largest Share
The BFSI sector is a leading player in the global business intelligence market, utilizing AI software for decision-making, risk evaluation, and customer engagement. These software programs automate compliance functions, offer personalized financial products, and enhance operational efficacy. BFSI is a heavy user of BI products due to its data-centric nature. Firms are shifting to cloud-based software for real-time insights, combining AI and ML for fraud detection, and spending heavily on big data analytics for competitive advantage. For instance, in October 2023, SBS introduced a new, modular, real-time, cloud-native core banking platform that improves business-critical banking systems. The platform facilitates deposits, payments, lending, compliance, and regulatory reporting, and combines with SBS's digital engagement platform, improving customer and employee experience.
Cloud: A Key Segment in Market Growth
Cloud deployment mode of BI refers to a process of providing computing services via the internet, promoting data accessibility, scalability, and cost savings. Cloud deployment models are of four types such as public, private, hybrid, and multi-cloud. Some of its applications are real-time data analysis, integration with AI/ML, data visualization, scalability, performance optimization, collaboration, remote access, cost savings, and adherence to international security standards such as GDPR and HIPAA. These models of deployment enable organizations to improve resources, make rapid decisions, and save costs. Furthermore, cloud deployment is fueling global business intelligence adoption across sectors, enabling data-driven decision-making, IoT integration, and big data analysis. SaaS BI products such as Power BI and Tableau are picking up steam with their ease of deployment.
Regional Outlook
The global business intelligence market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Exponential Data Growth in Asia-Pacific
Indian adoption of AI is accelerating with the trend of digital transformation among businesses to boost the efficiency of operations, customer intelligence, and forecasting finance. For instance, in January 2025, Microsoft started a two-year, $3 billion investment for AI and cloud infrastructure in India with the plan to drive adoption of AI, skilling, and innovation. The organization was set to skill and train 10 million individuals by the year 2030 and introduced an AI Innovation Network to boost the move from research to business solutions. Microsoft's approach to responsible AI is based on six core principles such as fairness, reliability, safety, privacy, security, inclusiveness, transparency, and accountability.
North America Region Dominates the Market with Major Share
North America holds a significant share owing to the US market experiencing significant growth, owing to the increasing adoption of AI and machine learning in BI platforms for psychological evaluation and assessment of reliability. For instance, in September 2024, Voicera AI launched its Sincerity video and audio analysis application, a cutting-edge AI-powered tool that evaluates human verbal and non-verbal cues from video and audio communications to determine trustworthiness. This application reduces reliance on subjective impressions and builds trust in transactions.
The major companies operating in the global business intelligence market include IBM Corp., Microsoft Corp., Oracle Corp., Salesforce, Inc., and SAS Institute Inc., among others. Market players are leveraging partnerships, collaborations, mergers and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
The Report Covers
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global Business Intelligence Market Sales Analysis – Component, Deployment Mode, Organization Size, Business Function, Vertical (in million USD)
• Business Intelligence Market Sales Performance of Top Countries
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
1.2. Market Snapshot
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight and Current Market Trends
2.2.1. Key Business Intelligence Industry Trends
2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Business Intelligence Market
2.3.1. Competitive Rivalry
2.3.2. Threat of New Entrants
2.3.3. Bargaining Power of Suppliers
2.3.4. Bargaining Power of Buyers
2.3.5. Threat of Substitutes
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers for Global Business Intelligence Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints for Global Business Intelligence Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Business Intelligence Market Revenue and Share by Manufacturers
• Business Intelligence Product Comparison Analysis
• Top Market Player Ranking Matrix
4.2. Key Company Analysis
4.2.1. IBM Corporation
4.2.1.1. Overview
4.2.1.2. Product Portfolio
4.2.1.3. Financial Analysis (Subject to Data Availability)
4.2.1.4. SWOT Analysis
4.2.1.5. Business Strategy
4.2.2. Microsoft Corporation
4.2.2.1. Overview
4.2.2.2. Product Portfolio
4.2.2.3. Financial Analysis (Subject to Data Availability)
4.2.2.4. SWOT Analysis
4.2.2.5. Business Strategy
4.2.3. Oracle Corporation
4.2.3.1. Overview
4.2.3.2. Product Portfolio
4.2.3.3. Financial Analysis (Subject to Data Availability)
4.2.3.4. SWOT Analysis
4.2.3.5. Business Strategy
4.2.4. Salesforce Incorporated
4.2.4.1. Overview
4.2.4.2. Product Portfolio
4.2.4.3. Financial Analysis (Subject to Data Availability)
4.2.4.4. SWOT Analysis
4.2.4.5. Business Strategy
4.2.5. SAS Institute
4.2.5.1. Overview
4.2.5.2. Product Portfolio
4.2.5.3. Financial Analysis (Subject to Data Availability)
4.2.5.4. SWOT Analysis
4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
4.3.1. Merger and Acquisition
4.3.2. Product Launch
4.3.3. Partnership and Collaboration
5. Global Business Intelligence Market Sales Analysis by Component (in million USD)
5.1. Solutions
5.1.1. Dashboards and Scorecards
5.1.2. Data Integration and ETL
5.1.3. Reporting and Visualization
5.1.4. Query and Analysis
5.2. Services
5.3. Consulting
5.4. Deployment and Integration
5.5. Support and Maintenance
6. Global Business Intelligence Market Sales Analysis by Deployment Mode (in million USD)
6.1. Cloud
6.2. On premises
7. Global Business Intelligence Market Sales Analysis by Organization Size (in million USD)
7.1. Small and Medium sized Enterprises
7.2. Large Enterprises
8. Global Business Intelligence Market Sales Analysis by Business Function (in million USD)
8.1. Human Resource
8.2. Finance
8.3. Operations
8.4. Sales and Marketing
9. Global Business Intelligence Market Sales Analysis by Vertical (in million USD)
9.1. Retail
9.2. Manufacturing
9.3. Government and Public Services
9.4. Media and Entertainment
9.5. Transportation and Logistics
9.6. Banking Financial Services and Insurance
9.7. Telecom and Information Technology
9.8. Healthcare and Life Sciences
9.9. Tourism and Hospitality
9.10. Others including Real Estate, Education, Energy and Utilities
10. Regional Analysis
10.1. North American Business Intelligence Market Sales Analysis by all Segments and Country
• Macroeconomic Factors for North America
10.1.1. United States
10.1.2. Canada
10.2. European Business Intelligence Market Sales Analysis by all Segments and Country
• Macroeconomic Factors for Europe
10.2.1. United Kingdom
10.2.2. Germany
10.2.3. Italy
10.2.4. Spain
10.2.5. France
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Asia Pacific Business Intelligence Market Sales Analysis by all Segments and Country
• Macroeconomic Factors for Asia Pacific
10.3.1. China
10.3.2. Japan
10.3.3. South Korea
10.3.4. India
10.3.5. Australia and New Zealand
10.3.6. ASEAN Countries
10.3.7. Rest of Asia Pacific
10.4. Rest of the World Business Intelligence Market Sales Analysis by all Segments and Country
• Macroeconomic Factors for Rest of the World
10.4.1. Latin America
10.4.2. Middle East and Africa
11. Company Profiles
11.1. Alteryx
11.1.1. Quick Facts
11.1.2. Company Overview
11.1.3. Product Portfolio
11.1.4. Business Strategies
11.2. Amazon Web Services
11.2.1. Quick Facts
11.2.2. Company Overview
11.2.3. Product Portfolio
11.2.4. Business Strategies
11.3. Board International SA
11.3.1. Quick Facts
11.3.2. Company Overview
11.3.3. Product Portfolio
11.3.4. Business Strategies
11.4. Clear Analytics BI
11.4.1. Quick Facts
11.4.2. Company Overview
11.4.3. Product Portfolio
11.4.4. Business Strategies
11.5. Domo, Inc.
11.5.1. Quick Facts
11.5.2. Company Overview
11.5.3. Product Portfolio
11.5.4. Business Strategies
11.6. GoodData Corp.
11.6.1. Quick Facts
11.6.2. Company Overview
11.6.3. Product Portfolio
11.6.4. Business Strategies
11.7. Hitachi Vantara LLC
11.7.1. Quick Facts
11.7.2. Company Overview
11.7.3. Product Portfolio
11.7.4. Business Strategies
11.8. IBM Corp.
11.8.1. Quick Facts
11.8.2. Company Overview
11.8.3. Product Portfolio
11.8.4. Business Strategies
11.9. Idera, Inc.
11.9.1. Quick Facts
11.9.2. Company Overview
11.9.3. Product Portfolio
11.9.4. Business Strategies
11.10. Infor, Inc.
11.10.1. Quick Facts
11.10.2. Company Overview
11.10.3. Product Portfolio
11.10.4. Business Strategies
11.11. insightsoftware, LLC
11.11.1. Quick Facts
11.11.2. Company Overview
11.11.3. Product Portfolio
11.11.4. Business Strategies
11.12. Microsoft Corp.
11.12.1. Quick Facts
11.12.2. Company Overview
11.12.3. Product Portfolio
11.12.4. Business Strategies
11.13. Oracle Corp.
11.13.1. Quick Facts
11.13.2. Company Overview
11.13.3. Product Portfolio
11.13.4. Business Strategies
11.14. QlikTech International AB
11.14.1. Quick Facts
11.14.2. Company Overview
11.14.3. Product Portfolio
11.14.4. Business Strategies
11.15. Salesforce, Inc.
11.15.1. Quick Facts
11.15.2. Company Overview
11.15.3. Product Portfolio
11.15.4. Business Strategies
11.16. SAP SE
11.16.1. Quick Facts
11.16.2. Company Overview
11.16.3. Product Portfolio
11.16.4. Business Strategies
11.17. SAS Institute Inc.
11.17.1. Quick Facts
11.17.2. Company Overview
11.17.3. Product Portfolio
11.17.4. Business Strategies
11.18. Sisense Ltd.
11.18.1. Quick Facts
11.18.2. Company Overview
11.18.3. Product Portfolio
11.18.4. Business Strategies
11.19. ThoughtSpot Inc.
11.19.1. Quick Facts
11.19.2. Company Overview
11.19.3. Product Portfolio
11.19.4. Business Strategies
11.20. Zoho Corporation Pvt. Ltd.
11.20.1. Quick Facts
11.20.2. Company Overview
11.20.3. Product Portfolio
11.20.4. Business Strategies
1. Global Business Intelligence Market Research And Analysis By Component, 2024-2035 ($ Million)
2. Global Business Intelligence Solutions Market Research And Analysis By Region, 2024-2035 ($ Million)
3. Global Business Intelligence For Dashboards and Scorecards Market Research And Analysis By Region, 2024-2035 ($ Million)
4. Global Business Intelligence For Data Integration and ETL Market Research And Analysis By Region, 2024-2035 ($ Million)
5. Global Business Intelligence For Reporting and Visualization Market Research And Analysis By Region, 2024-2035 ($ Million)
6. Global Business Intelligence For Query and Analysis Market Research And Analysis By Region, 2024-2035 ($ Million)
7. Global Business Intelligence Services Market Research And Analysis By Region, 2024-2035 ($ Million)
8. Global Business Intelligence For Consulting Market Research And Analysis By Region, 2024-2035 ($ Million)
9. Global Business Intelligence For Deployment and Integration Market Research And Analysis By Region, 2024-2035 ($ Million)
10. Global Business Intelligence For Support and Maintenance Market Research And Analysis By Region, 2024-2035 ($ Million)
11. Global Business Intelligence Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
12. Global Cloud-Based Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
13. Global On-premises Based Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
14. Global Business Intelligence Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
15. Global Business Intelligence For Small and Medium-sized Enterprises (SMEs) Market Research And Analysis By Region, 2024-2035 ($ illion)
16. Gloal Business Intelligence For Large Enterprises Market Research And Analysis By Region, 2024-2035 ($ Million)
17. Global Business Intelligence Market Research And Analysis By Business Function, 2024-2035 ($ Million)
18. Global Human Resource Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
19. Global Finance Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
20. Global Operations Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
21. Global Sales and Marketing Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
22. Global Business Intelligence Market Research And Analysis By Vertical, 2024-2035 ($ Million)
23. Global Business Intelligence For Retail Market Research And Analysis By Region, 2024-2035 ($ Million)
24. Global Business Intelligence For Manufacturing Market Research And Analysis By Region, 2024-2035 ($ Million)
25. Global Business Intelligence For Government and Public Services Market Research And Analysis By Region, 2024-2035 ($ Million)
26. Global Business Intelligence For Media and Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
27. Global Business Intelligence For Transportation and Logistics Market Research And Analysis By Region, 2024-2035 ($ Million)
28. Global Business Intelligence For BFSI Market Research And Analysis By Region, 2024-2035 ($ Million)
29. Global Business Intelligence For Telecom and IT Market Research And Analysis By Region, 2024-2035 ($ Million)
30. Global Business Intelligence For Healthcare and Life Sciences Market Research And Analysis By Region, 2024-2035 ($ Million)
31. Global Business Intelligence For Tourism and Hospitality Market Research And Analysis By Region, 2024-2035 ($ Million)
32. Global Business Intelligence For Other Vertical Market Research And Analysis By Region, 2024-2035 ($ Million)
33. Global Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
34. North American Business Intelligence Market Research And Analysis By Country, 2024-2035 ($ Million)
35. North American Business Intelligence Market Research And Analysis By Component, 2024-2035 ($ Million)
36. North American Business Intelligence Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
37. North American Business Intelligence Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
38. North American Business Intelligence Market Research And Analysis By Business Function, 2024-2035 ($ Million)
39. North American Business Intelligence Market Research And Analysis By Vertical, 2024-2035 ($ Million)
40. European Business Intelligence Market Research And Analysis By Country, 2024-2035 ($ Million)
41. European Business Intelligence Market Research And Analysis By Component, 2024-2035 ($ Million)
42. European Business Intelligence Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
43. European Business Intelligence Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
44. European Business Intelligence Market Research And Analysis By Business Function, 2024-2035 ($ Million)
45. European Business Intelligence Market Research And Analysis By Vertical, 2024-2035 ($ Million)
46. Asia-Pacific Business Intelligence Market Research And Analysis By Country, 2024-2035 ($ Million)
47. Asia-Pacific Business Intelligence Market Research And Analysis By Component, 2024-2035 ($ Million)
48. Asia-Pacific Business Intelligence Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
49. Asia-Pacific Business Intelligence Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
50. Asia-Pacific Business Intelligence Market Research And Analysis By Business Function, 2024-2035 ($ Million)
51. Asia-Pacific Business Intelligence Market Research And Analysis By Vertical, 2024-2035 ($ Million)
52. Rest Of The World Business Intelligence Market Research And Analysis By Region, 2024-2035 ($ Million)
53. Rest Of The World Business Intelligence Market Research And Analysis By Component, 2024-2035 ($ Million)
54. Rest Of The World Business Intelligence Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
55. Rest Of The World Business Intelligence Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
56. Rest Of The World Business Intelligence Market Research And Analysis By Business Function, 2024-2035 ($ Million)
57. Rest Of The World Business Intelligence Market Research And Analysis By Vertical, 2024-2035 ($ Million)
1. Global Business Intelligence Market Research And Analysis By Component, 2024 Vs 2035 (%)
2. Global Business Intelligence Solutions Market Share By Region, 2024 Vs 2035 (%)
3. Global Business Intelligence For Dashboards and Scorecards Market Share By Region, 2024 Vs 2035 (%)
4. Global Business Intelligence For Data Integration and ETL Market Share By Region, 2024 Vs 2035 (%)
5. Global Business Intelligence For Reporting and Visualization Market Share By Region, 2024 Vs 2035 (%)
6. Global Business Intelligence For Query and Analysis Market Share By Region, 2024 Vs 2035 (%)
7. Global Business Intelligence Services Market Share By Region, 2024 Vs 2035 (%)
8. Global Business Intelligence For Consulting Market Share By Region, 2024 Vs 2035 (%)
9. Global Business Intelligence For Deployment and Integration Market Share By Region, 2024 Vs 2035 (%)
10. Global Business Intelligence For Support and Maintenance Market Share By Region, 2024 Vs 2035 (%)
11. Global Business Intelligence Market Research And Analysis By Deployment Mode, 2024 Vs 2035 (%)
12. Global Cloud-Based Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
13. Global On-premises Based Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
14. Global Business Intelligence Market Research And Analysis By Organization Size, 2024 Vs 2035 (%)
15. Global Business Intelligence For Small and Medium-sized Enterprises (SMEs) Market Share By Region, 2024 Vs 2035 (%)
16. Global Business Intelligence For Large Enterprises Market Share By Region, 2024 Vs 2035 (%)
17. Global Business Intelligence Market Research And Analysis By Business Function, 2024 Vs 2035 (%)
18. Global Human Resource Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
19. Global Finance Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
20. Global Operations Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
21. Global Sales and Marketing Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
22. Global Business Intelligence Market Research And Analysis By Vertical, 2024 Vs 2035 (%)
23. Global Business Intelligence For Retail Market Share By Region, 2024 Vs 2035 (%)
24. Global Business Intelligence For Manufacturing Market Share By Region, 2024 Vs 2035 (%)
25. Global Business Intelligence For Government and Public Services Market Share By Region, 2024 Vs 2035 (%)
26. Global Business Intelligence For Media and Entertainment Market Share By Region, 2024 Vs 2035 (%)
27. Global Business Intelligence For Transportation and Logistics Market Share By Region, 2024 Vs 2035 (%)
28. Global Business Intelligence For BFSI Market Share By Region, 2024 Vs 2035 (%)
29. Global Business Intelligence For Telecom and IT Market Share By Region, 2024 Vs 2035 (%)
30. Global Business Intelligence For Healthcare and Life Sciences Market Share By Region, 2024 Vs 2035 (%)
31. Global Business Intelligence For Tourism and Hospitality Market Share By Region, 2024 Vs 2035 (%)
32. Global Business Intelligence For Other Vertical Market Share By Region, 2024 Vs 2035 (%)
33. Global Business Intelligence For Others Vertical Market Share By Region, 2024 Vs 2035 (%)
34. Global Business Intelligence Market Share By Region, 2024 Vs 2035 (%)
35. US Business Intelligence Market Size, 2024-2035 ($ Million)
36. Canada Business Intelligence Market Size, 2024-2035 ($ Million)
37. UK Business Intelligence Market Size, 2024-2035 ($ Million)
38. France Business Intelligence Market Size, 2024-2035 ($ Million)
39. Germany Business Intelligence Market Size, 2024-2035 ($ Million)
40. Italy Business Intelligence Market Size, 2024-2035 ($ Million)
41. Spain Business Intelligence Market Size, 2024-2035 ($ Million)
42. Russia Business Intelligence Market Size, 2024-2035 ($ Million)
43. Rest Of Europe Business Intelligence Market Size, 2024-2035 ($ Million)
44. India Business Intelligence Market Size, 2024-2035 ($ Million)
45. China Business Intelligence Market Size, 2024-2035 ($ Million)
46. Japan Business Intelligence Market Size, 2024-2035 ($ Million)
47. South Korea Business Intelligence Market Size, 2024-2035 ($ Million)
48. ASEAN Business Intelligence Market Size, 2024-2035 ($ Million)
49. Australia and New Zealand Business Intelligence Market Size, 2024-2035 ($ Million)
50. Rest Of Asia-Pacific Business Intelligence Market Size, 2024-2035 ($ Million)
51. Latin America Business Intelligence Market Size, 2024-2035 ($ Million)
52. Middle East And Africa Business Intelligence Market Size, 2024-2035 ($ Million)
The size of the Business Intelligence market in 2024 is estimated to be around $34.5 billion.
North American holds the largest share in the Business Intelligence market.
Leading players in the Business Intelligence market include IBM Corp., Microsoft Corp., Oracle Corp., Salesforce, Inc., and SAS Institute Inc., among others.
Business Intelligence market is expected to grow at a CAGR of 8.8% from 2025 to 2035.
The Business Intelligence Market is growing due to increasing demand for data-driven decision-making, cloud adoption, and integration of AI and big data analytics.