Customer Data Platform (CDP) Market
Customer Data Platform (CDP) Market Size, Share & Trends Analysis Report by Component (Solutions/ Platforms and Services), by Deployment (Cloud and On-Premises), and by Vertical (BFSI, Retail and E-commerce, Media & Entertainment, Travel & Hospitality, IT & Telecom, Healthcare, and Others) Forecast Period (2022-2028)
CDP market is anticipated to grow at a considerable CAGR of 16.9% during the forecast period. The growth of the market is primarily attributed due to the increasing expenditure on marketing and advertising activities by organizations. Additionally, several established market players are augmenting their investments in developing competent CDPs. Rising customer demand for real-time services is encouraging companies to come up with required solutions. For instance, in April 2021, Fulcrum, a personalization software provider, introduced its CDP. The organization’s CDP collects customer data in real time. It offers visibility on interactions, touchpoints, intent, and behavior. The CDP integrates advanced technologies such as artificial intelligence (AI) into its various functionalities.
Segmental Outlook
The global CDP market is segmented based on its component, deployment, and vertical. Based on its component, the market is segmented into solutions/ platforms and services. Based on the deployment, the market is categorized into cloud and on-premises. Further, based on the vertical, the market is sub-segmented into BFSI, retail and e-commerce, media & entertainment, travel & hospitality, IT & telecom, healthcare, and others. Among the vertical segment, the e-commerce sub-segment is anticipated to hold a prominent share of the global customer data platform. The segmental growth is majorly attributed to the proliferation of e-commerce industries across regions.
Among the deployment segment, the cloud sub-segment is anticipated to register significant growth over the forecast period. The growth of the cloud-based customer platform is attributed to the growing introduction and integration of advanced features, improved scalability, and customized subscription-based models by the key market players. For example, Salesforce Inc. offers a marketing cloud-based CDP on a subscription basis depending on the size of the enterprise, ranging from mid-size to large size. Moreover, cloud-based CDPs are comparatively less costly to install as compared to on-premise software, they are easy to install and require no maintenance and upkeep costs. However, security concerns remain the major barrier to cloud-based solutions. There have been many publicized cloud breaches, and information theft cases such as login credentials, and loss of intellectual property.
Regional Outlooks
The global CDP market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the European region is expected to cater to a prominent growth over the forecast period. However, the Asia-Pacific region is projected to experience considerable growth in the CDP market during the forecast period. The regional market growth is primarily attributed due to the growing investment of companies in marketing and advertising departments for expanding their customer base and geographical presence.
Global Customer Data Platform (CDP) Market Growth, by Region 2022-2028
North America is Expected to Hold a significant Share in the Global Customer Data Platform (CDP) Market
Among all regions, North America is anticipated to hold a significant share of the global CDP market during the forecast period. The availability of sound digital infrastructure along with the presence of key players in North Americais the majorfactor bolstering the market growth in the region. These key market players are focusing on adopting different strategies such as acquisitions, mergers, partnerships, and new product launches to cater customers and get a competitive advantage over other market players. For instance, in October 2020, Bloomreach, and Exponea, a customer data and experience platform provider, entered into a strategic partnership. This new partnership amplifies both Bloomreach and Exponea's capabilities to drive consistent and laser-targeted customer experiences across marketing and commerce. The combination of Exponea's CDXP and Bloomreach's b rX platform will catalyze sales growth across online and offline channels while streamlining operations and communications for clients.
Market Players Outlook
The major companies serving the global customer data platform market include Oracle Corp., SAP SE, Adobe Systems Software Ireland Ltd., Salesforce, Inc., Microsoft Corp., SAS Institute Inc., Teradata Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Terminus, acquired Zylotech and launched Terminus CDP to improve the accuracy of B2B go-to-market data. The acquisition of Zylotech has enabled Terminus to offer an ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data and automatically discover new buying committees at their target accounts.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global customer data platform market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
4. Market Segmentation
4.1. Global Customer Data Platform Market by Component
4.1.1. Solutions/ Platforms
4.1.2. Services
4.2. Global Customer Data Platform Market by Deployment
4.2.1. Cloud
4.2.2. On-Premises
4.3. Global Customer Data Platform Market by Vertical
4.3.1. BFSI
4.3.2. Retail and E-commerce
4.3.3. Media & Entertainment
4.3.4. Travel & Hospitality
4.3.5. IT & Telecom
4.3.6. Healthcare
4.3.7. Others
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Acquia Inc.
6.2. ActionIQ
6.3. Adobe Systems Software Ireland Ltd.
6.4. BlueConic Inc.
6.5. Calibermind
6.6. D4t4 Solutions plc (Celebrus)
6.7. Leadspace Inc.
6.8. Listrak Inc.
6.9. Lytics, Inc.
6.10. Microsoft Corp.
6.11. Oracle Corp.
6.12. Salesforce, Inc.
6.13. SAP SE
6.14. SAS Institute Inc.
6.15. Simon Data, Inc.
6.16. Tealium Inc.
6.17. Teradata Corp.
6.18. Totango, Inc.
6.19. Treasure Data, Inc.
6.20. Upland Software
1. GLOBAL CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2021-2028 ($ MILLION)
2. GLOBAL CUSTOMER DATA PLATFORM SOLUTIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL CUSTOMER DATA PLATFORM SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
5. GLOBAL CLOUD-BASED CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL ON-PREMISES CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2021-2028 ($ MILLION)
8. GLOBAL CUSTOMER DATA PLATFORM FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL CUSTOMER DATA PLATFORM FOR RETAIL AND E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL CUSTOMER DATA PLATFORM FOR MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL CUSTOMER DATA PLATFORM FOR TRAVEL & HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12. GLOBAL CUSTOMER DATA PLATFORM FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL CUSTOMER DATA PLATFORM FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL CUSTOMER DATA PLATFORM FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15. GLOBAL CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
16. NORTH AMERICAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
17. NORTH AMERICAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2021-2028 ($ MILLION)
18. NORTH AMERICAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
19. NORTH AMERICAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2021-2028 ($ MILLION)
20. EUROPEAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
21. EUROPEAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2021-2028 ($ MILLION)
22. EUROPEAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
23. EUROPEAN CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2021-2028 ($ MILLION)
24. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
25. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2021-2028 ($ MILLION)
26. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
27. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2021-2028 ($ MILLION)
28. REST OF THE WORLD CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
29. REST OF THE WORLD CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2021-2028 ($ MILLION)
30. REST OF THE WORLD CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2028 ($ MILLION)
31. REST OF THE WORLD CUSTOMER DATA PLATFORM MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2021-2028 ($ MILLION)
1. GLOBAL CUSTOMER DATA PLATFORM MARKET SHARE BY COMPONENT, 2021 VS 2028 (%)
2. GLOBAL CUSTOMER DATA PLATFORM SOLUTIONS MARKET SHARE BY REGION, 2021 VS 2028 (%)
3. GLOBAL CUSTOMER DATA PLATFORM SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
4. GLOBAL CUSTOMER DATA PLATFORM MARKET SHARE BY DEPLOYMENT, 2021 VS 2028 (%)
5. GLOBAL CLOUD-BASED CUSTOMER DATA PLATFORM MARKET SHARE BY REGION, 2021 VS 2028 (%)
6. GLOBAL ON-PREMISES CUSTOMER DATA PLATFORM MARKET SHARE BY REGION, 2021 VS 2028 (%)
7. GLOBAL CUSTOMER DATA PLATFORM MARKET SHARE BY VERTICAL, 2021 VS 2028 (%)
8. GLOBAL CUSTOMER DATA PLATFORM FOR BFSI MARKET SHARE BY REGION, 2021 VS 2028 (%)
9. GLOBAL CUSTOMER DATA PLATFORM FOR RETAIL AND E-COMMERCE MARKET SHARE BY REGION, 2021 VS 2028 (%)
10. GLOBAL CUSTOMER DATA PLATFORM FOR MEDIA & ENTERTAINMENT MARKET SHARE BY REGION, 2021 VS 2028 (%)
11. GLOBAL CUSTOMER DATA PLATFORM FOR TRAVEL & HOSPITALITY MARKET SHARE BY REGION, 2021 VS 2028 (%)
12. GLOBAL CUSTOMER DATA PLATFORM FOR IT & TELECOM MARKET SHARE BY REGION, 2021 VS 2028 (%)
13. GLOBAL CUSTOMER DATA PLATFORM FOR HEALTHCARE MARKET SHARE BY REGION, 2021 VS 2028 (%)
14. GLOBAL CUSTOMER DATA PLATFORM FOR OTHERS MARKET SHARE BY REGION, 2021 VS 2028 (%)
15. GLOBAL CUSTOMER DATA PLATFORM MARKET SHARE BY REGION, 2021 VS 2028 (%)
16. US CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
17. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
18. UK CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
19. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
20. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
21. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
22. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
23. REST OF EUROPE CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
24. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
25. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
26. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
27. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
28. REST OF ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
29. REST OF THE WORLD CUSTOMER DATA PLATFORM MARKET SIZE, 2021-2028 ($ MILLION)
