Email Marketing Software Market
Email Marketing Software Market Size, Share & Trends Analysis Report by Channel (Business to business, and Business to customers), by Deployment (Cloud-based and On-premise), by Application (Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting, and Analytics and Others), and by End-User (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare, Travel and Transportation, Education, Media and Entertainment and Others) Forecast Period (2023-2029)
Email marketing software market is anticipated to grow at a CAGR of 10.9% during the forecast period. Pivotal factors driving the growth of the email marketing software market include the increasing adoption of digital marketing by businesses and the increasing use of mobile devices. As more companies shift their marketing efforts online, they are realizing the importance of email marketing as an effective and cost-efficient way to reach out to their customers. As per a survey by AWeber in 2020, 66% of small enterprises stated they used email marketing to support their business or connect with leads and customers. Further, the survey found that 79.0% of small enterprises quoted email marketing as crucial to their business strategy, while 60.0% stated their email marketing strategy to be efficient. Email marketing allows businesses to create personalized and targeted messages, which can result in higher open and click-through rates.
With the proliferation of smartphones and tablets, people are accessing their email on mobile devices more than ever before. Email marketing software providers are responding to this trend by offering mobile-friendly templates and responsive design, which allows emails to display correctly on any device. The rise of e-commerce is also contributing to the growth of the email marketing software market. As more businesses move their sales online, they are using email marketing to promote their products and drive sales. Email marketing allows businesses to segment their audience and send targeted messages to customers who have shown an interest in specific products or categories.
Segmental Outlook
The global email marketing software market is segmented based on channel, deployment, application, and end-user. Based on channel, the market is classified into business-to-business (B2B) and business-to-customers (B2C). B2B is expected to grow with the highest CAGR during the forecast period. According to Adoric, about 93% of B2B marketers use email marketing to distribute content. B2B businesses highly invest in email marketing, and around 30% aim to increase email marketing spending. Based on deployment, the market is classified into cloud-based and on-premise. The cloud-based segment is anticipated to grow with the highest CAGR during the forecast period. The capability of the cloud model to upgrade processing and storage capacity is projected to boost segmental growth. As per International Data Corporation (IDC), spending on cloud IT infrastructure deployment environments reached approximately $37.7 billion in 2020 and is projected to reach $105.6 billion by 2024. On-premise marketing models are restricted to a scalable and flexible model, due to which customers tend to shift toward cloud architecture.
Based on application, the email marketing software market is bifurcated into lead generation, sales reporting, customer management, template management, reporting and analytics, and others. Based on application, the market is divided into lead generation, sales reporting, customer management, template management, reporting and analytics, and others. Amongst them, the lead generation segment is expected to hold the largest share of the market. This is primarily attributed to its features such as a high customer retention rate and customer engagement. Further, email marketing helps thousands of individuals engage throughout various product purchasing cycles. Based on the end-user, the market is sub-segmented into BFSI, IT and Telecommunications, retail, and consumer goods, healthcare, travel and transportation, education, media and entertainment, and others. Amongst them, the travel and transportation segment is estimated to grow during the forecast period. According to Mailchimp, travel email marketing has an open rate of 20.69%, and nearly 84% of brands use email marketing to retain customers.
Regional Outlooks
The global email marketing software market is further segmented based on geography including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). Among these, the Asia Pacific region is projected to have the fastest growth in the market owing to the presence of a large number of end-users across China, India, and others. The growing use of broadband internet services in the region has brought a large portion of the population online, which is projected to surge the demand for email marketing software. The region's countries such as China, India, and Japan have shown an increase in IT investment, which is expected to boost the market development.
Global Email Marketing Software Market Growth, by Region 2023-2029
The NORTH AMERICA Region is anticipated to Hold a Significant Share in the Global Email Marketing Software Market
North America is likely to lead the market during the forecast period. North America is at the forefront of active mail use for professional, commercial, and personal communication. As a result, marketers in the US have begun employing email marketing platforms to improve their advertising efforts. The presence of a significant number of small and medium businesses will also contribute to market growth. For instance, the US and Canada comprise several providers such as Constant Contact, Inc., Jivox Corporation, Benchmark Internet Group, ConvertKit LLC, Martal Group, Hubspot Inc., Salesforce, and others. These players contribute a significant share in the global market. Furthermore, firms are attempting to increase their footprint in Canada through merger and acquisition (M&A) methods, given the country's expanding potential. For instance, In February 2021, Benchmark Email, a software-as-a-service supplier of marketing and sales solutions for small and medium businesses, acquired Contacts+. The deal opened the opportunity to extend contact management software to small businesses and incorporate Benchmark’s products BenchmarkONE CRM.
Market Players Outlook
The major companies serving the global email marketing software market include Aweber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. Mailchimp, Jivox Corporation, Salesforce.com, Inc. and Zoho Corporation. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, new product launches, funding, and collaborations to stay competitive in the market. Key players are investing in research and development to further grow the business. For instance, in August 2022 Klaviyo collaborated with Shopify, with Klaviyo serving as the suggested email solution partner for Shopify Plus. Through this partnership, Klaviyo obtains quick access to new Shopify features, which aid Klaviyo in accelerating new technologies for retailers to navigate changes in online marketing. Further, the partnership focuses on strengthening additional opportunities for retailers to improve customer relationships in a dynamic marketing environment.
The Report Covers
- Market value data analysis of 2023 and forecast to 2029.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global email marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Campaign Monitor
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. HubSpot, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Mailchimp Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Oracle Corp.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Salesforce, Inc.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Email Marketing Software Market by Channel
4.1.1. Business to Business
4.1.2. Business to Customers
4.2. Global Email Marketing Software Market by Deployment
4.2.1. Cloud-Based
4.2.2. On-Premise
4.3. Global Email Marketing Software Market by Application
4.3.1. Email Lead Generation
4.3.2. Sales Reporting
4.3.3. Customer Management
4.3.4. Template Management
4.3.5. Reporting and Analytics
4.3.6. Others
4.4. Global Email Marketing Software Market by End User
4.4.1. BFSI
4.4.2. IT and Telecommunications
4.4.3. Retail and Consumer Goods
4.4.4. Healthcare
4.4.5. Travel and Transportation
4.4.6. Education
4.4.7. Media and Entertainment
4.4.8. Others
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. AWeber Communications
6.2. Benchmark Internet Group
6.3. Campaign Monitor Pty Ltd.
6.4. Constant Contact, Inc.
6.5. ConvertKit LLC
6.6. HubSpot, Inc.
6.7. Intuit Inc.
6.8. Jivox Corporation
6.9. Klaviyo
6.10. Mailjet
1. GLOBAL EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2021-2029 ($ MILLION)
2. GLOBAL EMAIL MARKETING SOFTWARE FOR BUSINESS TO BUSINESS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
3. GLOBAL EMAIL MARKETING SOFTWARE FOR BUSINESS TO CUSTOMERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
4. GLOBAL EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2029 ($ MILLION)
5. GLOBAL CLOUD-BASED EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
6. GLOBAL ON-PREMISE EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
7. GLOBAL EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2029 ($ MILLION)
8. GLOBAL EMAIL MARKETING SOFTWARE FOR LEAD GENERATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
9. GLOBAL EMAIL MARKETING SOFTWARE FOR SALES REPORTING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
10. GLOBAL EMAIL MARKETING SOFTWARE FOR CUSTOMER MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
11. GLOBAL EMAIL MARKETING SOFTWARE FOR TEMPLATE MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
12. GLOBAL EMAIL MARKETING SOFTWARE FOR REPORTING AND ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
13. GLOBAL EMAIL MARKETING SOFTWARE FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
14. GLOBAL EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2029 ($ MILLION)
15. GLOBAL EMAIL MARKETING SOFTWARE IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
16. GLOBAL EMAIL MARKETING SOFTWARE IN IT AND TELECOMMUNICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
17. GLOBAL EMAIL MARKETING SOFTWARE IN RETAIL AND CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
18. GLOBAL EMAIL MARKETING SOFTWARE IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
19. GLOBAL EMAIL MARKETING SOFTWARE IN TRAVEL AND TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
20. GLOBAL EMAIL MARKETING SOFTWARE IN EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
21. GLOBAL EMAIL MARKETING SOFTWARE IN MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
22. GLOBAL EMAIL MARKETING SOFTWARE IN OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)
23. NORTH AMERICAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)
24. NORTH AMERICAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2021-2029 ($ MILLION)
25. NORTH AMERICAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2029 ($ MILLION)
26. NORTH AMERICAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2029 ($ MILLION)
27. NORTH AMERICAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2021-2029 ($ MILLION)
28. EUROPEAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)
29. EUROPEAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2021-2029 ($ MILLION)
30. EUROPEAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2029 ($ MILLION)
31. EUROPEAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2029 ($ MILLION)
32. EUROPEAN EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2029 ($ MILLION)
33. ASIA-PACIFIC EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)
34. ASIA-PACIFIC EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2021-2029 ($ MILLION)
35. ASIA-PACIFIC EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2029 ($ MILLION)
36. ASIA-PACIFIC EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2029 ($ MILLION)
37. ASIA-PACIFIC EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2029 ($ MILLION)
38. REST OF THE WORLD EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)
39. REST OF THE WORLD EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2029 ($ MILLION)
40. REST OF THE WORLD EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2021-2029 ($ MILLION)
41. REST OF THE WORLD EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2029 ($ MILLION)
42. REST OF THE WORLD EMAIL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2029 ($ MILLION)
1. GLOBAL EMAIL MARKETING SOFTWARE MARKET SHARE BY CHANNEL, 2021 VS 2029 (%)
2. GLOBAL EMAIL MARKETING SOFTWARE FOR BUSINESS TO BUSINESS MARKET SHARE BY REGION, 2021 VS 2029 (%)
3. GLOBAL EMAIL MARKETING SOFTWARE FOR BUSINESS TO CUSTOMERS MARKET SHARE BY REGION, 2021 VS 2029 (%)
4. GLOBAL EMAIL MARKETING SOFTWARE MARKET SHARE BY DEPLOYMENT, 2021 VS 2029 (%)
5. GLOBAL CLOUD-BASED EMAIL MARKETING SOFTWARE MARKET SHARE BY REGION, 2021 VS 2029 (%)
6. GLOBAL ON-PREMISES EMAIL MARKETING SOFTWARE MARKET SHARE BY REGION, 2021 VS 2029 (%)
7. GLOBAL EMAIL MARKETING SOFTWARE MARKET SHARE BY APPLICATION, 2021 VS 2029 (%)
8. GLOBAL EMAIL MARKETING SOFTWARE FOR LEAD GENERATION MARKET SHARE BY REGION, 2021 VS 2029 (%)
9. GLOBAL EMAIL MARKETING SOFTWARE FOR SALES REPORTING MARKET SHARE BY REGION, 2021 VS 2029 (%)
10. GLOBAL EMAIL MARKETING SOFTWARE FOR CUSTOMER MANAGEMENT MARKET SHARE BY REGION, 2021 VS 2029 (%)
11. GLOBAL EMAIL MARKETING SOFTWARE FOR TEMPLATE MANAGEMENT MARKET SHARE BY REGION, 2021 VS 2029 (%)
12. GLOBAL EMAIL MARKETING SOFTWARE FOR REPORTING AND ANALYTICS MARKET SHARE BY REGION, 2021 VS 2029 (%)
13. GLOBAL EMAIL MARKETING SOFTWARE FOR OTHERS MARKET SHARE BY REGION, 2021 VS 2029 (%)
14. GLOBAL EMAIL MARKETING SOFTWARE MARKET SHARE BY END-USER, 2021 VS 2029 (%)
15. GLOBAL EMAIL MARKETING SOFTWARE IN BFSI MARKET SHARE BY REGION, 2021 VS 2029 (%)
16. GLOBAL EMAIL MARKETING SOFTWARE IN IT AND TELECOMMUNICATIONS MARKET SHARE BY REGION, 2021 VS 2029 (%)
17. GLOBAL EMAIL MARKETING SOFTWARE IN RETAIL AND CONSUMER GOODS MARKET SHARE BY REGION, 2021 VS 2029 (%)
18. GLOBAL EMAIL MARKETING SOFTWARE IN HEALTHCARE MARKET SHARE BY REGION, 2021 VS 2029 (%)
19. GLOBAL EMAIL MARKETING SOFTWARE IN TRAVEL AND TRANSPORTATION MARKET SHARE BY REGION, 2021 VS 2029 (%)
20. GLOBAL EMAIL MARKETING SOFTWARE IN EDUCATION MARKET SHARE BY REGION, 2021 VS 2029 (%)
21. GLOBAL EMAIL MARKETING SOFTWARE IN MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2021 VS 2029 (%)
22. GLOBAL EMAIL MARKETING SOFTWARE IN OTHERS MARKET SHARE BY REGION, 2021 VS 2029 (%)
23. GLOBAL EMAIL MARKETING SOFTWARE MARKET SHARE BY REGION, 2021 VS 2029 (%)
24. US EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
25. CANADA EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
26. UK EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
27. FRANCE EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
28. GERMANY EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
29. ITALY EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
30. SPAIN EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
31. REST OF EUROPE EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
32. INDIA EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
33. CHINA EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
34. JAPAN EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
35. SOUTH KOREA EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
36. REST OF ASIA-PACIFIC EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
37. REST OF THE WORLD EMAIL MARKETING SOFTWARE MARKET SIZE, 2021-2029 ($ MILLION)
