The European alcoholic beverages market is estimated to grow at a CAGR of 2.8% during the forecast period. In 2018, the European market was valued at $263.6 billion and estimated to reach $316.6 billion in 2025. Europe is one of the major producers and consumers of alcoholic beverages globally. As per the WHO, in 2016, an average of 170 grams per capita of alcohol is consumed per week in Europe. Men consume 18.3 liters of pure alcohol in a week whereas women consume 4.7 liters of alcohol in a week. Around 72% of the population reported that they had consumed alcohol in the last 12 months (83.3% men and 61.4% women).

Currently, there is a wide range of flavors available for use in spirits, beer, cider and wine. Distilled spirits are flavored utilizing herbs, fruits, chocolates, botanicals and spices, to offer special taste in their alcoholic beverages and meet customers’ requirement. The increasing availability of distilled spirits with innovative natural flavors is leading to a significant range of options for consumers that allows consumers to opt for the alcoholic beverage of their choice.

Furthermore, the European alcoholic beverages market consists of several players that are manufacturing and marketing various types of alcoholic beverages to cater to a wide range of customers from around the globe. The key players that are active in the market include Carlsberg A/S, Diageo PLC, Suntory Holdings Ltd., and Anheuser-Busch InBev SA/NV. These players adopt various strategies in order to remain competitive in the European alcoholic beverages market. 

Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations. For instance, In May 2019, Asahi group Holding ltd., announce that Asahi Europe, Ltd. a subsidiary of Asahi completed the acquisition of the premium beer and cider business of Fuller, Smith and Turner PLC that operates pubs, hotel, and premium beer and cider business. With this acquisition, the company has expanded its current product line. 

Research Methodology

The market study of the European alcoholic beverages market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for alcoholic beverages manufacturing companies, distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Alcoholic Beverages Market Research and Analysis by Type
2. European Alcoholic Beverages Market Research and Analysis by Packaging Type

The Report Covers

• Comprehensive research methodology of the European alcoholic beverages market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European alcoholic beverages market.
• Insights about market determinants which are stimulating the European alcoholic beverages market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.