Fruit Puree Market
Fruit Puree Market Size, Share & Trends Analysis Report by Fruit Type (Apple, Mango, Banana, Strawberry, Plum, Pear, Peaches, Mix, and Others) and by Application (Beverages, Bakery, Snacks, Baby Food, Others), Sales Channel (Direct, Retail, and Online) Forecast Period (2025-2035)
Industry Overview
Fruit puree market was valued at $6,245 million in 2024 and is projected to reach $12,663 million by 2035, growing at a CAGR of 6.7% during the forecast period (2025–2035). The market growth is mainly driven by increasing demand from the food and beverages industry and the increasing use in the food service and food delivery industry as well. Nearly 30% of fruit puree and concentrates are used to manufacture fruit juice. Frozen puree is primarily used in the manufacture of ice creams, mousses, desserts, jams, sorbets, juices, or cocktails. Moreover, the increasing consumer shift and demand for natural, healthy, and packaged convenience foods, are supporting the market growth. In addition, the growing consumption of packaged juices as part of the daily breakfast routine in developed countries such as the US and Germany has driven increased consumer demand for fruit purees from all demographic groups.
Market Dynamics
Impact of Trade Tensions on the Fruit and Fruit Puree Market
Ongoing trade tensions between the US and Mexico, as well as between the U.S. and China, are expected to significantly impact the global fruit and fruit puree market. These disputes can lead to increased tariffs, stricter import/export regulations, and disrupted supply chains, affecting both the availability and pricing of raw fruits and processed products like purees. On April 5, President Donald Trump announced a universal minimum tariff of 10% on all imports to the US, including food and agricultural goods. Additionally, the White House introduced retaliatory tariffs targeting over 50 countries, with rates ranging from 10% to as high as 49%. China, America’s third-largest trading partner in 2024 faces a new 34% tariff on all imports, on top of an existing 20% tariff imposed since the start of Trump’s second term, resulting in a combined 54% levy on Chinese goods.
Mexico, a major supplier of fresh fruits to the US, could see trade barriers that raise input costs for US-based fruit puree producers. Meanwhile, China, a significant importer of US fruits and related products, has responded with a 10% tariff on a broader range of agricultural and food goods, including fruits, vegetables, dairy, and meats. These developments threaten to curb export opportunities and limit market growth. Overall, such geopolitical uncertainties may drive companies to diversify sourcing and target alternative markets to mitigate risks.
Increasing Health and Wellness Driving Market Growth
The primary driver factor for the fruit puree market is an increasingly health-conscious global consumer base that is seeking natural and nutritious foods made from food ingredients. The growing awareness of essential vitamins, minerals, antioxidants, and dietary fiber found in fruit-based products has been beneficial for a healthy lifestyle. For instance, as per the World Health Organization (WHO) for maintaining a healthy diet, eating at least 400 g, or five portions, of fruit and vegetables per day reduces the risk of Non-Communicable Diseases (NCDs) and helps to ensure an adequate daily intake of dietary fiber.
Nutrition Facts for Fruits
Market Segmentation
- Based on the fruit type, the market is segmented into apple, mango, banana, strawberry, plum, pear, peach, mix, and others.
- Based on the application, the market is segmented into beverages, bakery, snacks, baby food, and others.
- Based on the sales channel, the market is segmented into retail, direct, and online channels.
The Beverages Segment Holds the Major Share of the Global Fruit Puree Market
Based on the application beverages segment is maintaining the leadership position in the global fruit puree market and will maintain this position through the forecast. The increase in fruit puree products that are used in smoothies, juices, and functional beverage products represents the segment's consumer reaction to products made with actual fruit rather than starch sweeteners and harmful by-products. Convenience appeals to busy urban consumers who are constantly on the go and need fruit-based beverages in their regular diet, in particular, breakfast and post-workout. Food service providers and more often, large quick-service restaurant brands are implementing fruit purees for the creation of beverages as well as ingredients in food items on the menu. The commercial use of fruit puree by brands significantly increases consumers' access to fruit purees and creates consistent demand chains for fruit puree manufacturers.
Regional Outlook
The global fruit puree is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific to Dominate the Global Fruit Puree Market
Asia-Pacific emerged as the leading regional market for fruit puree, and it is expected to maintain the highest growth rate at a CAGR of 7.3% over the forecast period. This dominance is driven by a large consumer group, and the availability of raw materials such as bananas, mangoes, and several other tropical fruits is vast. India is also a prominent exporter of Fresh Mangoes to the world. The country has exported Fresh Mangoes to the world during the year 2023-24 as is in the table below, meaning it has around 50 percent of total world mango production. Exports of mango products go to more than 89 countries; there is also significant domestic consumption. Its diverse agro-climatic zones mean it can realistically have fruit growing year-round, instead of limited seasons, thus yearly or lasting harvests can be achieved.
Top 5 Mango-Producing Countries in Asia-Pacific
North America Maintains Strong Market Position
North America represents a mature but stable market for fruit purees and has a robust food processing infrastructure and a strong consumer base that leans toward clean-label products. In 2024, the US will be the largest consumer with a $1.58 billion value of processed fruit exports. The noncitrus fruit production in the U.S. was about 15.9 million tons in 2024. This volume offers considerable raw material for puree processing. California, Washington, and Oregon are the largest fruit-producing states in the US, accounting for a large portion of the domestic supply chain. The three largest crops from utilized production are grapes, apples, and strawberries which together comprise 79% of noncitrus fruit production. Canada represents an important export market for U.S.-produced processed fruit products at a value of $562.93 million in 2024. This regional integration enables market stability and expansion opportunities for fruit puree manufacturers.
Market Players Outlook
The major companies operating in the global fruit puree market include AGRANA Beteiligungs-AG, American International Foods, Inc., Döhler GmbH, Freshtrop Fruits Limited, Grünewald GmbH, Kerr by Ingredion., Langeberg and Ashton Foods and ITC, Ltd. among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning. Introducing new fruit puree flavors and exploring innovative applications to align with changing consumer tastes. Forming strategic partnerships to broaden distribution networks and strengthen product portfolios. Expanding into emerging markets, especially in Asia-Pacific and Latin America, to capitalize on the rising demand for fruit purees.
Recent Developments
- In January 2025, The Perfect Purée of Napa Valley brings two new soon-to-be-released flavors, Camu Camu and Soursop, plus Tastecraft, a new line of pure freeze-dried fruit to the 2025 Winter Fancy Food Show. Camu Camu Puree is a vibrant superfruit crafted from the nutrient-rich berries of the Amazon rainforest. Soursop Puree captures the lush, tropical essence of this sensational fruit, also known as guanabana.
- In December 2024, The Perfect Purée of Napa Valley, partnered with Döhler, introduces Tastecraft, a new line of freeze-dried fruits that offer the flavor, shape, and nutritional value of just-picked fruit with the convenience of shelf stability. Tastecraft comes in seven flavors: Dragon Fruit Crumble, Strawberry Slices, Pineapple Pieces, Whole Raspberries, Lime Slices, Orange Slices, and Lemon Slices.
The Report Covers
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global fruit puree market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global Fruit Puree Market Sales Analysis – Fruit Type | Application ($ Million)
• Fruit Puree Market Sales Performance of Top Countries
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
1.2. Market Snapshot
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Fruit Puree Trends
2.2.2. Market Recommendations
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers For Global Fruit Puree Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints For Global Fruit Puree Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Fruit Puree Market Revenue and Share by Manufacturers
• Fruit Puree Product Comparison Analysis
• Top Market Player Ranking Matrix
4.2. Key Company Analysis
4.2.1. AGRANA Beteiligungs-AG
4.2.1.1. Overview
4.2.1.2. Product Portfolio
4.2.1.3. Financial Analysis (Subject to Data Availability)
4.2.1.4. SWOT Analysis
4.2.1.5. Business Strategy
4.2.2. Döhler GmbH
4.2.2.1. Overview
4.2.2.2. Product Portfolio
4.2.2.3. Financial Analysis (Subject to Data Availability)
4.2.2.4. SWOT Analysis
4.2.2.5. Business Strategy
4.2.3. Kerr by Ingredion
4.2.3.1. Overview
4.2.3.2. Product Portfolio
4.2.3.3. Financial Analysis (Subject to Data Availability)
4.2.3.4. SWOT Analysis
4.2.3.5. Business Strategy
4.2.4. Kiril Mischeff Group
4.2.4.1. Overview
4.2.4.2. Product Portfolio
4.2.4.3. Financial Analysis (Subject to Data Availability)
4.2.4.4. SWOT Analysis
4.2.4.5. Business Strategy
4.2.5. American International Foods, Inc.
4.2.5.1. Overview
4.2.5.2. Product Portfolio
4.2.5.3. Financial Analysis (Subject to Data Availability)
4.2.5.4. SWOT Analysis
4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
4.3.1. Merger and Acquisition
4.3.2. Product Launch
4.3.3. Partnership And Collaboration
5. Global Fruit Puree Market Sales Analysis By Fruit Type ($ Million)
5.1. Apple
5.2. Mango
5.3. Banana
5.4. Strawberry
5.5. Plum
5.6. Pear
5.7. Peaches
5.8. Mix
5.9. Others
6. Global Fruit Puree Market Sales Analysis By Application ($ Million)
6.1. Beverages
6.2. Sauces and Condiments
6.3. Bakery
6.4. Snacks
6.5. Baby Food
6.6. Others
7. Global Fruit Puree Market Sales Analysis By Sales Channel ($ Million)
7.1. Direct Sales
7.2. Retail
7.3. Online
8. Regional Analysis
8.1. North American Fruit Puree Market Sales Analysis – Fruit Type | Application ($ Million)
• Macroeconomic Factors for North America
8.1.1. United States
8.1.2. Canada
8.2. European Fruit Puree Market Sales Analysis – Fruit Type | Application ($ Million)
• Macroeconomic Factors for Europe
8.2.1. UK
8.2.2. Germany
8.2.3. Italy
8.2.4. Spain
8.2.5. France
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Asia-Pacific Fruit Puree Market Sales Analysis – Fruit Type | Application ($ Million)
• Macroeconomic Factors for Asia-Pacific
8.3.1. China
8.3.2. Japan
8.3.3. South Korea
8.3.4. India
8.3.5. Australia & New Zealand
8.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
8.3.7. Rest of Asia-Pacific
8.4. Rest of the World Fruit Puree Market Sales Analysis – Fruit Type | Application ($ Million)
• Macroeconomic Factors for the Rest of the World
8.4.1. Latin America
8.4.2. Middle East and Africa
9. Company Profiles
9.1. AGRANA Beteiligungs-AG
9.1.1. Quick Facts
9.1.2. Company Overview
9.1.3. Product Portfolio
9.1.4. Business Strategies
9.2. American International Foods, Inc.
9.2.1. Quick Facts
9.2.2. Company Overview
9.2.3. Product Portfolio
9.2.4. Business Strategies
9.3. Ariza b.v.
9.3.1. Quick Facts
9.3.2. Company Overview
9.3.3. Product Portfolio
9.3.4. Business Strategies
9.4. China Kunyu Industrial Co., Ltd
9.4.1. Quick Facts
9.4.2. Company Overview
9.4.3. Product Portfolio
9.4.4. Business Strategies
9.5. Del Monte
9.5.1. Quick Facts
9.5.2. Company Overview
9.5.3. Product Portfolio
9.5.4. Business Strategies
9.6. Dennick FruitSource, LLC
9.6.1. Quick Facts
9.6.2. Company Overview
9.6.3. Product Portfolio
9.6.4. Business Strategies
9.7. Döhler GmbH
9.7.1. Quick Facts
9.7.2. Company Overview
9.7.3. Product Portfolio
9.7.4. Business Strategies
9.8. Freshcut, S.L.
9.8.1. Quick Facts
9.8.2. Company Overview
9.8.3. Product Portfolio
9.8.4. Business Strategies
9.9. Freshtrop Fruits Limited
9.9.1. Quick Facts
9.9.2. Company Overview
9.9.3. Product Portfolio
9.9.4. Business Strategies
9.10. Fénix S.A.
9.10.1. Quick Facts
9.10.2. Company Overview
9.10.3. Product Portfolio
9.10.4. Business Strategies
9.11. Fruitlife
9.11.1. Quick Facts
9.11.2. Company Overview
9.11.3. Product Portfolio
9.11.4. Business Strategies
9.12. Grünewald GmbH
9.12.1. Quick Facts
9.12.2. Company Overview
9.12.3. Product Portfolio
9.12.4. Business Strategies
9.13. iTi Tropicals
9.13.1. Quick Facts
9.13.2. Company Overview
9.13.3. Product Portfolio
9.13.4. Business Strategies
9.14. Kerr by Ingredion.
9.14.1. Quick Facts
9.14.2. Company Overview
9.14.3. Product Portfolio
9.14.4. Business Strategies
9.15. Kiwifruit Processing Company (KPC)
9.15.1. Quick Facts
9.15.2. Company Overview
9.15.3. Product Portfolio
9.15.4. Business Strategies
9.16. Lion Foods
9.16.1. Quick Facts
9.16.2. Company Overview
9.16.3. Product Portfolio
9.16.4. Business Strategies
9.17. Langeberg and Ashton Foods
9.17.1. Quick Facts
9.17.2. Company Overview
9.17.3. Product Portfolio
9.17.4. Business Strategies
9.18. Mother India Farms
9.18.1. Quick Facts
9.18.2. Company Overview
9.18.3. Product Portfolio
9.18.4. Business Strategies
9.19. Prodalim B.V.
9.19.1. Quick Facts
9.19.2. Company Overview
9.19.3. Product Portfolio
9.19.4. Business Strategies
9.20. RFG Holdings
9.20.1. Quick Facts
9.20.2. Company Overview
9.20.3. Product Portfolio
9.20.4. Business Strategies
9.21. Santos Enterprise Food BV.
9.21.1. Quick Facts
9.21.2. Company Overview
9.21.3. Product Portfolio
9.21.4. Business Strategies
9.22. Sicodis Sica-SAS
9.22.1. Quick Facts
9.22.2. Company Overview
9.22.3. Product Portfolio
9.22.4. Business Strategies
9.23. Tianjin Kunyu International Co.,Ltd.
9.23.1. Quick Facts
9.23.2. Company Overview
9.23.3. Product Portfolio
9.23.4. Business Strategies
9.24. ITC, Ltd.
9.24.1. Quick Facts
9.24.2. Company Overview
9.24.3. Product Portfolio
9.24.4. Business Strategies
9.25. Tree Top, Inc.
9.25.1. Quick Facts
9.25.2. Company Overview
9.25.3. Product Portfolio
9.25.4. Business Strategies
9.26. Uren Food Group Ltd.
9.26.1. Quick Facts
9.26.2. Company Overview
9.26.3. Product Portfolio
9.26.4. Business Strategies
1. Global Fruit Puree Market Research and Analysis By Fruit Type, 2024-2035 ($ Million)
2. Global Apple Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
3. Global Mango Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
4. Global Banana Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
5. Global Strawberry Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
6. Global Plum Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
7. Global Pear Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
8. Global Peaches Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
9. Global Mix Fruit Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
10. Global Others Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
11. Global Fruit Puree Market Research and Analysis By Application, 2024-2035 ($ Million)
12. Global Fruit Puree For Beverages Market Research and Analysis By Region, 2024-2035 ($ Million)
13. Global Fruit Puree For Bakery Market Research and Analysis By Region, 2024-2035 ($ Million)
14. Global Fruit Puree For Snacks Market Research and Analysis By Region, 2024-2035 ($ Million)
15. Global Fruit Puree For Baby Food Market Research and Analysis By Region, 2024-2035 ($ Million)
16. Global Fruit Puree For Sauces and Condiments Market Research and Analysis By Region, 2024-2035 ($ Million)
17. Global Fruit Puree For Others Market Research and Analysis By Region, 2024-2035 ($ Million)
18. Global Fruit Puree Market Research and Analysis By Sales Channel, 2024-2035 ($ Million)
19. Global Direct Fruit Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
20. Global Retail Fruit Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
21. Global Online Fruit Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
22. Global Fruit Puree Market Research and Analysis By Region, 2024-2035 ($ Million)
23. North American Fruit Puree Market Research and Analysis By Country, 2024-2035 ($ Million)
24. North American Fruit Puree Market Research and Analysis By Fruit Type, 2024-2035 ($ Million)
25. North American Fruit Puree Market Research and Analysis By Application, 2024-2035 ($ Million)
26. North American Fruit Puree Market Research and Analysis By Sales Channel, 2024-2035 ($ Million)
27. European Fruit Puree Market Research and Analysis By Country, 2024-2035 ($ Million)
28. European Fruit Puree Market Research and Analysis By Fruit Type, 2024-2035 ($ Million)
29. European Fruit Puree Market Research and Analysis By Application, 2024-2035 ($ Million)
30. European Fruit Puree Market Research and Analysis By Sales Channel, 2024-2035 ($ Million)
31. Asia-Pacific Fruit Puree Market Research and Analysis By Country, 2024-2035 ($ Million)
32. Asia-Pacific Fruit Puree Market Research and Analysis By Fruit Type, 2024-2035 ($ Million)
33. Asia-Pacific Fruit Puree Market Research and Analysis By Application, 2024-2035 ($ Million)
34. Asia-Pacific Fruit Puree Market Research and Analysis By Sales Channel, 2024-2035 ($ Million)
35. Rest Of The World Fruit Puree Market Research and Analysis By Country, 2024-2035 ($ Million)
36. Rest Of The World Fruit Puree Market Research and Analysis By Fruit Type, 2024-2035 ($ Million)
37. Rest Of The World Fruit Puree Market Research and Analysis By Application, 2024-2035 ($ Million)
38. Rest Of The World Fruit Puree Market Research and Analysis By Sales Channel, 2024-2035 ($ Million)
1. Global Fruit Puree Market Share By Fruit Type, 2024 Vs 2035 (%)
2. Global Apple Puree Market Share By Region, 2024 Vs 2035 (%)
3. Global Mango Puree Market Share By Region, 2024 Vs 2035 (%)
4. Global Banana Puree Market Share By Region, 2024 Vs 2035 (%)
5. Global Strawberry Puree Market Share By Region, 2024 Vs 2035 (%)
6. Global Plum Puree Market Share By Region, 2024 Vs 2035 (%)
7. Global Pear Puree Market Share By Region, 2024 Vs 2035 (%)
8. Global Peaches Puree Market Share By Region, 2024 Vs 2035 (%)
9. Global Mix Fruit Puree Market Share By Region, 2024 Vs 2035 (%)
10. Global Others Puree Market Share By Region, 2024 Vs 2035 (%)
11. Global Fruit Puree Market Share By Application, 2024 Vs 2035 (%)
12. Global Fruit Puree For Beverages Market Share By Region, 2024 Vs 2035 (%)
13. Global Fruit Puree For Bakery Market Share By Region, 2024 Vs 2035 (%)
14. Global Fruit Puree For Sauces and Condiments Market Share By Region, 2024 Vs 2035 (%)
15. Global Fruit Puree For Snacks Market Share By Region, 2024 Vs 2035 (%)
16. Global Fruit Puree For Baby Food Market Share By Region, 2024 Vs 2035 (%)
17. Global Fruit Puree For Others Market Share By Region, 2024 Vs 2035 (%)
18. Global Fruit Puree Market Share By Sales Channel, 2024 Vs 2035 (%)
19. Global Direct Fruit Puree Market Share By Region, 2024 Vs 2035 (%)
20. Global Retail Fruit Puree Market Share By Region, 2024 Vs 2035 (%)
21. Global Online Fruit Puree Market Share By Region, 2024 Vs 2035 (%)
22. US Fruit Puree Market Size, 2024-2035 ($ Million)
23. Canada Fruit Puree Market Size, 2024-2035 ($ Million)
24. UK Fruit Puree Market Size, 2024-2035 ($ Million)
25. France Fruit Puree Market Size, 2024-2035 ($ Million)
26. Germany Fruit Puree Market Size, 2024-2035 ($ Million)
27. Italy Fruit Puree Market Size, 2024-2035 ($ Million)
28. Spain Fruit Puree Market Size, 2024-2035 ($ Million)
29. Russia Fruit Puree Market Size, 2024-2035 ($ Million)
30. Rest of Europe Fruit Puree Market Size, 2024-2035 ($ Million)
31. India Fruit Puree Market Size, 2024-2035 ($ Million)
32. China Fruit Puree Market Size, 2024-2035 ($ Million)
33. Japan Fruit Puree Market Size, 2024-2035 ($ Million)
34. South Korea Fruit Puree Market Size, 2024-2035 ($ Million)
35. Australia and New Zealand Fruit Puree Market Size, 2024-2035 ($ Million)
36. ASEAN Economies Fruit Puree Market Size, 2024-2035 ($ Million)
37. Rest of Asia-Pacific Fruit Puree Market Size, 2024-2035 ($ Million)
38. Latin America Fruit Puree Market Size, 2024-2035 ($ Million)
39. Middle East and Africa Fruit Puree Market Size, 2024-2035 ($ Million)
FAQS
The size of the Fruit Puree market in 2024 is estimated to be around $6,245 million.
Asia Pacific holds the largest share in the Fruit Puree market.
Leading players in the Fruit Puree market include AGRANA Beteiligungs-AG, American International Foods, Inc., Döhler GmbH, Freshtrop Fruits Limited, Grünewald GmbH, Kerr by Ingredion., Langeberg and Ashton Foods and ITC, Ltd. among others.
Fruit Puree market is expected to grow at a CAGR of 6.7% from 2025 to 2035.
ChatGPT said: Health-conscious consumers, demand for convenient natural products, and rising use in beverages, baby food, and bakery drive fruit puree market growth.