The Global High Protein Meal Replacement Products Market is estimated to grow at a significant CAGR during the forecast period. Breakfast, lunch, or dinner can all be replaced with a meal replacement shake. They are often high in nutrients but low in calories compared to a meal. According to a European Union Commission Regulation, replacing two of the main daily meals of an energy-restricted diet with meal replacements helps people lose weight. Substituting such goods for one of the main daily meals can help people maintain their weight once they've lost it.

The global lockdown imposed by the COVID-19 epidemic has created extraordinary health challenges, with consumers' adaption to this lifestyle being touted as the new normal. Less movement has resulted in stress, which has led to overeating and, eventually, weight gain. During this time, the concept of healthy eating has attracted increased attention, and consumers' efforts to stay self-immune have been crucial, boosting the sales of meal replacements on the market.

This is driving the market by growing demand for items like protein bars, energy bars, and shakes. Nutrition bars are a handy, convenient, and typically healthier option for a fast on-the-go meal or snack. The industry is also driven by the availability of various kinds and tastes. As a result, these bars are gaining in popularity, particularly among the working class, youths, hostel residents, and bachelors. For Instance, In 2020, Huel has released its new Huel Black Edition, a nutritious meal replacement shake that contains 33% more protein than Huel Powder, 50% fewer carbs, and a naturally gluten-free and artificial sweetener-free formula.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segments Covered

o By Product Type

o By Distribution Channel

• Competitive Landscape: Glanbia Plc, Abbott Nutrition, Kellogg, Herbalife International, Unilever among others

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global High Protein Meal Replacement Shake Market Segmentation

By Product Type

• Ready-to-drink Products
• Nutritional Bars
• Powdered Products
• Other Product Types

By Distribution Channel

• Convenience Stores
• Hypermarkets/Supermarkets
• Speciality Stores
• Online Retailers
• Other Distribution Channels

Global High Protein Meal Replacement Shake Market by Region