The Indian beer market is expected to grow at a CAGR of more than 4% during the forecast period. The factors contributing to the market growth include increasing demand for alcoholic beverages in the country due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region. 

The growing alcohol consumption in the country is one of the major factors that contribute to market growth. According to the WHO, the recorded alcohol per capita (15+) consumption was 2.7 liters in 2010 that increased to 3.0 liters in 2016. Additionally, unrecorded alcohol per capita (15+) consumption was 1.5 liters in 2010 that further increased to 2.6 liters in 2016 and is projected to increase in the near future that increases the demand for alcoholic beverages in the country. 

The major players operating in the Indian beer market include United Breweries, Carlsberg and Anheuser-Busch InBev and other players include Molson Coors, Mohan Meakin, White Rhino, B9 Beverages Pvt Ltd., Arbor Brewing Company India, Gateway Brewing Company and others. These companies adopt various strategies in order to stay competitive in the market for instance, in May 2018, the company launched iconic Dutch beer brand AMSTEL, a new International super-premium strong beer in the Indian market. AMSTEL is a slow-brewed and extra matured lager and is consumed in more than 100 countries across the globe. AMSTEL is available in 650 ml bottles and 500 ml cans in green, red and golden colors.

Research Methodology

The market study of the Indian beer market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for beer manufacturing companies, beer distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Beer Market Research and Analysis by Type

2. Indian Beer Market Research and Analysis by Category

3. Indian Beer Market Research and Analysis by Packaging Type

The Report Covers

• Comprehensive research methodology of the Indian beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian beer market.
• Insights about market determinants which are stimulating the Indian beer market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.