The Indian distilled spirits market is estimated to grow at a CAGR of around 4% during the forecast period. The increasing disposable income, growing acceptance of alcoholic beverages in social circles, and inclining consumer preference toward premium varieties of IMFL (Indian made foreign liquor) is expected to result in gradual growth in favor of premium brands. IMFL includes brown spirits such as whisky, rum, and brandy; and white spirits such as gin, vodka, and white rum. Imported alcoholic beverages are consumed less than locally manufactured brands in India. The imported brands are mostly preferred by the rich and upper middle class in urban cities and are also popular among young professionals and entrepreneurs. Thus, the increasing demand for imported bands by these individuals is further expected to contribute to the growth of the Indian distilled spirits market in the near future.    

The growing alcohol consumption in the country is one of the major factors that contribute to market growth. According to the WHO, the recorded alcohol per capita (15+) consumption was 2.7 liters in 2010 that increased to 3.0 liters in 2016. Additionally, unrecorded alcohol per capita (15+) consumption was 1.5 liters in 2010 that further increased to 2.6 liters in 2016 and is projected to increase in the near future that increases the demand for distilled spirits in the country. 

Furthermore, the Indian distilled spirits market consists of several players that are manufacturing and marketing various types of alcoholic beverages to cater to a wide range of customers. The key players that are active in the market include Carlsberg A/S, Diageo PLC, Suntory Holdings Ltd., Anheuser-Busch InBev SA/NV, United Breweries, Ltd., Molson Coors Brewing Co., Asahi Group Holdings Ltd., Halewood International Ltd., Bacardi, Ltd., and Bronco Wine Co. These players adopt various strategies in order to remain competitive in the market. Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations. 

Research Methodology

The market study of the Indian distilled spirits market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for alcoholic beverages manufacturing companies, spirits distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Distilled Spirits Market Research and Analysis by Type

2. Indian Distilled Spirits Market Research and Analysis by Distribution Channel 

The Report Covers

• Comprehensive research methodology of the Indian distilled spirits market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian distilled spirits market.
• Insights about market determinants which are stimulating the Indian distilled spirits market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.