Meal Kit Delivery Services Market
Meal Kit Delivery Services Market Size, Share & Trends Analysis Report by Offering (Heat & Eat, and Cook & Eat), by Service (Single, and Multiple), by Meal Type (Vegan, Vegetarian, and Non-vegetarian), and by Platform (Online Platform and Offline Platform) Forecast Period (2022-2028)
meal kit delivery services market is anticipated to grow at a considerable CAGR of 8.1% during the forecast period. Increasing online penetration along with the rising number of working professionals are some of the major factors driving the growth of the market. Busy working professionals are inclining towards affordable, ready-to-eat, and personalized meals due to their convenience Additionally, growing online penetration has played a key role in the introduction of attractive, and user-friendly mobile applications which have in turn paved the way for meal kit delivery services across the globe. Consumers are increasingly looking for convenience and this trend is expected to fuel the demand for meal kits through online platforms. The companies offering meal kit delivery services have set up their online platforms, which are competent for supplying services to customers. Moreover, several restaurants are tying up with delivery channels to make the consumer shopping experience easy. For instance, in October 2021, Sunbasket partnered with Instacart, an online grocery platform in North America, to offer its line of Fresh & Ready prepared meals, meal kits, and grocery add-ons on the Instacart Marketplace across the US. Through this partnership, the company aims to provide the improved facility to its consumers to order Sunbasket meal options A-La carte, on the Sunbasket storefront on Instacart. Through the Sunbasket storefront on Instacart, customers can access Sunbasket's menu and can order any meal available on the following week's menu at the press of a button.
Segmental Outlook
The global meal kit delivery services market is segmented based on the offering, service, meal type, and platform. Based on the offering, the market is segmented into heat & eat, and cook & eat. Based on the service, the market is sub-segmented into single, and multiple. Based on the meal type, the market is segmented into vegan, vegetarian and non-vegetarian. Further, based on platform, the market is categorized into online platforms and offline platforms. Among the product type segment, the cook & eat sub-segment is expected to cater to a prominent market share over the forecast period owing to the increasing trend of cooking at home among the people who want to skip the supermarket and whip up a meal at home.
The cook and eat segment is anticipated to hold a prominent market share in for meal kit delivery services market owing to healthy diet ingredients and the trend of cooking at home among students. More people are inclining toward gourmet-style home-cooked food without spending extra money eating at restaurants. Cook and eat meal kits are a huge time saver than the conventional method of cooking and offer pre-portioned amounts required for a single-serve or more eliminating the requirement to look for ingredients in supermarkets and grocery stores. Along with youngsters, people with special diets who desire pre-planned ingredients to quickly and easily prepare meals are also adding to the growth of the segment. Thus, the popularity of cook and eat meal kit delivery services can be seen among the people who want to skip the supermarket and whip up a meal at home. Moreover, companies are expanding into ready-to-cook meal kit delivery services to cater to this increasing demand among the masses. For instance, in 2020, Giant Eagle announced that it is tapping into consumer interest with a new meal kit concept at its stores. The line called Cookery Complete will launch in 40 Pittsburgh, Pennsylvania-based retailer stores and is produced by FreshRealm. Cookery Complete is built on FreshRealm’s ready-to-cook products and features raw protein, sauce, and vegetables. At Giant Eagle, the offering will consist of 10 different SKUs with 6 ready-to-cook single-serve dishes and 4 ready-to-cook value-added protein meals.
Regional Outlooks
The global meal kit delivery services market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the North American regional market is expected to cater to a prominent growth over the forecast period. However, the European region is projected to experience considerable growth in the meal kit delivery services market.
Global Meal Kit Delivery Services Market Growth, by Region 2022-2028
The North American Region Is Expected to Hold Prominent Share in the Global Meal Kit Delivery Services Market
The North American region is expected to hold a prominent share in the global meal kit delivery services market owing to the presence of major key players including Blue Apron, Freshly Inc, Fresh Prep Foods Inc., and The Kroger Company among others. Moreover, higher adoption of food services among the population in countries including Canada and the US is further adding to the growth of the market in this region. To save time and effort, customers in this region are inclined towards purchasing meal kits as an alternative to pre-cooked food substances, existing in retail restaurants and stores. According to a 2020 Hunter Food Study Special Report: America Gets Cooking, 54% of consumers in America are cooking more than before and 22% are using mail-ordered prepared meals or meal kits. Dining in is becoming more popular than dining out.
Market Players Outlook
The major companies serving the global Meal Kit Delivery Services market include Blue Apron, LLC, Freshly Inc., Fresh Prep Foods Inc., Grocery Delivery E-Services USA, INC. dba HelloFresh, The Kroger Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2020, Franklin Farms, a consumer brand, and supplier of high-quality meatless offerings announced a new partnership with Purple Carrot, the 100% plant-based meal kit company. Through this partnership, Franklin Farms brings more than twenty years of expertise in plant-based protein foods and innovation to Purple Carrot’s meal kit offerings.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global meal kit delivery services market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segmentation
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendation
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Blue Apron, LLC
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Development
3.3. Freshly Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Development
3.4. Fresh Prep Foods Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Development
3.5. Grocery Delivery E-Services USA, INC. dba HelloFresh
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Development
3.6. The Kroger Co.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Development
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Meal Kit Delivery Services Market by Offering
4.1.1. Heat & Eat
4.1.2. Cook & Eat
4.2. Global Meal Kit Delivery Services Market by Service
4.2.1. Single
4.2.2. Multiple
4.3. Global Meal Kit Delivery Services Market by Meal Type
4.3.1. Vegan
4.3.2. Vegetarian
4.3.3. Non-vegetarian
4.4. Global Meal Kit Delivery Services Market by Platform
4.4.1. Online
4.4.2. Offline
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Daily Harvest
6.2. DigitalFoodLab
6.3. Dinnerly (MMM Consumer Brands Inc.)
6.4. Fit Food Club
6.5. Fresh Direct, LLC
6.6. Fresh N’ Lean
6.7. FUUD
6.8. Global Belly
6.9. Gobble, Inc.
6.10. Grocery Delivery E-Services USA, INC. dba EveryPlate
6.11. Hack Things, LLC (Crowd Cow)
6.12. Home Chef
6.13. Hungryroot
6.14. Imperfect Foods, Inc.
6.15. Marley Spoon (MMM Consumer Brands Inc.)
6.16. Panda Plates Inc. d/b/a Yumble
6.17. Romaine Empire, Inc, d/b/a (Farmer’s Fridge)
6.18. Sakara Life, Inc.
6.19. Snap Kitchen Investments, LLC
6.20. Splendid Spoon
6.21. Sun Basket, Inc.
6.22. The Purple Carrot
6.23. Veestro, Inc.
1. GLOBAL MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY OFFERING, 2021-2028 ($ MILLION)
2. GLOBAL HEAT & EAT MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL COOK & EAT MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY SERVICE, 2021-2028 ($ MILLION)
5. GLOBAL SINGLE MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL MULTIPLE MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY MEAL TYPE, 2021-2028 ($ MILLION)
8. GLOBAL VEGAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL VEGETARIAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL NON-VEGETARIAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2021-2028 ($ MILLION)
12. GLOBAL MEAL KIT DELIVERY SERVICES BY ONLINE PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL MEAL KIT DELIVERY SERVICES BY OFFLINE PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
15. NORTH AMERICAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
16. NORTH AMERICAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY OFFERING, 2021-2028 ($ MILLION)
17. NORTH AMERICAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY SERVICE, 2021-2028 ($ MILLION)
18. NORTH AMERICAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY MEAL TYPE, 2021-2028 ($ MILLION)
19. NORTH AMERICAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2021-2028 ($ MILLION)
20. EUROPEAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
21. EUROPEAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY OFFERING, 2021-2028 ($ MILLION)
22. EUROPEAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY SERVICE, 2021-2028 ($ MILLION)
23. EUROPEAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY MEAL TYPE, 2021-2028 ($ MILLION)
24. EUROPEAN MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2021-2028 ($ MILLION)
25. ASIA-PACIFIC MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
26. ASIA-PACIFIC MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY OFFERING, 2021-2028 ($ MILLION)
27. ASIA-PACIFIC MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY SERVICE, 2021-2028 ($ MILLION)
28. ASIA-PACIFIC MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY MEAL TYPE, 2021-2028 ($ MILLION)
29. ASIA-PACIFIC MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2021-2028 ($ MILLION)
30. REST OF THE WORLD MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
31. REST OF THE WORLD MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY OFFERING, 2021-2028 ($ MILLION)
32. REST OF THE WORLD MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY SERVICE, 2021-2028 ($ MILLION)
33. REST OF THE WORLD MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY MEAL TYPE, 2021-2028 ($ MILLION)
34. REST OF THE WORLD MEAL KIT DELIVERY SERVICES MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2021-2028 ($ MILLION)
1. GLOBAL MEAL KIT DELIVERY SERVICES MARKET SHARE BY OFFERING, 2021 VS 2028 (%)
2. GLOBAL HEAT & EAT MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
3. GLOBAL COOK & EAT MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
4. GLOBAL MEAL KIT DELIVERY SERVICES MARKET SHARE BY SERVICE, 2021 VS 2028 (%)
5. GLOBAL SINGLE MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
6. GLOBAL MULTIPLE MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
7. GLOBAL MEAL KIT DELIVERY SERVICES MARKET SHARE BY MEAL TYPE, 2021 VS 2028 (%)
8. GLOBAL VEGAN MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
9. GLOBAL VEGETARIAN MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
10. GLOBAL NON-VEGETARIAN MEAL KIT DELIVERY SERVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
11. GLOBAL MEAL KIT DELIVERY SERVICES MARKET SHARE BY PLATFORM, 2021 VS 2028 (%)
12. GLOBAL MEAL KIT DELIVERY SERVICES BY ONLINE PLATFORM MARKET SHARE BY REGION, 2021 VS 2028 (%)
13. GLOBAL MEAL KIT DELIVERY SERVICES BY OFFLINE PLATFORM MARKET SHARE BY REGION, 2021 VS 2028 (%)
14. GLOBAL MEAL KIT DELIVERY SERVICES MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
15. US MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
16. CANADA MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
17. UK MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
18. FRANCE MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
19. GERMANY MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
20. ITALY MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
21. SPAIN MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
22. REST OF EUROPE MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
23. INDIA MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
24. CHINA MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
25. JAPAN MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
26. SOUTH KOREA MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
27. REST OF ASIA-PACIFIC MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
28. REST OF THE WORLD MEAL KIT DELIVERY SERVICES MARKET SIZE, 2021-2028 ($ MILLION)
