The global nutritional drink market is estimated to grow at a significant CAGR during the forecast period. Nutritious drinks are non-alcoholic beverages that aid in the maintenance of one's health and provide the benefits of a balanced diet. These strong beverages can help prevent or treat health problems in people of all ages. Herbs, vitamins, minerals, amino acids, and other fruits and vegetables are among the strengthening elements. Nutritional drinks can help people who have lost their appetite, have trouble chewing, have difficulty preparing balanced meals, or are recovering from surgery or illness. Shakes like Boost or Ensure are meant to be consumed orally. They can be found in a grocery store. These are designed to help you reach general dietary goals like increasing your calorie and protein intake. Some nutrition shakes are created with health concerns in mind, such as diabetes (Glucerna). Vitamins are generally added to nutrition smoothies, and sugar is added to make them taste better.

The global nutritional drinks market is growing due to increased health awareness, new marketing and positioning strategies, and advancements in packaging technology. However, the market's expansion is hampered by the negative effects of overconsumption on human health and its expensive cost. Furthermore, rising demand from emerging economies opens up a whole range of prospective market development opportunities. Energy drinks should be produced and commercially established globally due to a busy lifestyle and increased competition among industrial companies. Industry growth is predicted to be enhanced by the growing popularity of healthy drinks among young people, as well as aggressive marketing techniques used by market participants to expand their customer bases.

For Instance, In January 2021, PepsiCo and Beyond Meat created a joint venture called The PLANeT Partnership that will develop, produce, and market snack and beverage products made from plant-based protein. Furthermore, In January 2020, Coca-Cola bought the remaining shares in Fairlife from its dairy cooperative joint venture partner select milk producers. Coca-Cola had previously held a 42.5% minority ownership in the company. Fairlife is a dairy brand owned entirely by Coca-Cola.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segments Covered

o By Types

o By Application

• Competitive Landscape: Chr. Hansen Holding, SGS S.A., Intertek Group PLC, Eurofins Scientific SE, Bureau Veritas S.A., ALS Ltd among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Nutritional Drinks Market Segmentation

By Type

• Ready-To-Drink Beverages
• Energy Drinks
• Flavored & Enhanced Waters
• Juices
• Others

By Application

• Sports
• Health & Fitness
• Medical
• Others

Global Nutritional Drinks Market by Region