Parenting app market is anticipated to grow at a CAGR of 14.6% during the forecast period (2023-2030). The market’s growth is attributed to increasing adoption of smartphone. widespread smartphone ownership, particularly in economically developed nations such as the US and the European Union, provides a significant user base for parenting apps. Its widespread availability expands the scope and influence of such applications. According to the National Institute of Health (gov.), in July 2023, digital health is a growing field, and eHealth measures are becoming increasingly popular. Smartphones are estimated to be owned by over 50% of the world’s population (~4.3 billion people by 2023), with smartphone ownership averaging over 75% in countries with high-level economies such as the United States and the European Union. In the US and Europe, 96% and 75% of adults aged 18-29 own a smartphone and use the internet every day, respectively. Apps are being used increasingly to promote and maintain health. Many apps target parents and children for child health promotion and well-being. Research has shown that health promotion activities for child health have a long-term impact on health, such as mental health, physical activity, nutrition, and risk behavior prevention.

Smartphone Ownership in High-Level Economies (2023)

Source: National Institute of Health (gov.)

Segmental Outlook 

The global parenting app market is segmented on the type, deployment, and application. Based on the type, the market is sub-segmented into baby tracker apps, co-parenting apps, baby care apps, and others. Based on the deployment, the market is sub-segmented into on-premise, and cloud. Furthermore, on the basis of application, the market is sub-segmented into android, IOS, and others. The cloud subcategory is expected to capture a significant portion of the market share within the deployment segment. This is attributed to the tools are in high demand owing to the fact that they are hosted remotely on the vendor's server and are exceptionally stable with little downtime. The software is available on a subscription basis for one month.

The Baby care apps Sub-Segment is Anticipated to Hold a Considerable Share of the Global Parenting App Market

Among the type, the baby care apps sub-segment is expected to hold a considerable share of the global Parenting App market. The segmental growth is attributed to the growing demand for technological advancements. As technology advances, resulting in the possibilities of baby care apps. Utilizing modern technology and research, apps such as Baby Buddy 2.0 remain relevant and effective in assisting parents. For instance, in December 2021,Charity launched free parenting app with personalised daily content for fathers. Baby Buddy 2.0 is a new version of the NHS-approved pregnancy and parenting app, Baby Buddy 1.0, that assisted over 350,000 parents since 2014 by boosting their knowledge and confidence and directing them to more resources.

Regional Outlook

The global parenting app market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to the adopting e-learning and distant learning courses, educational institutes in nations such as India, South Korea, China, and others are focusing on improving students' digital well-being.

Global Parenting App Market Growth by Region 2023-2030

The North America Region is Expected to Grow at a Significant CAGR in the Global Parenting App Market

Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to the rising healthcare that is cost-effective across the region. MHealth initiatives are frequently viewed as more cost-effective than traditional healthcare and information delivery. This is particularly significant in parenting apps, where caregivers can acquire essential details about optimal nutrition, child development, and vaccination without having to pay an additional fee. According to the BMC Health Services Research, in June 2023, from 2020 to 2021, the number of mHealth applications (apps) available to Android users via the Google Play Store increased steadily, with 65,300 apps available at the end of 2021. In 2022, there were 54,546 mHealth apps available on the Google Play Store, while the Apple App Store had 41,517 apps. MHealth interventions, such as providing information about proper nutrition, are useful and cost-effective. Organizations such as the World Health Organization (WHO) can use official charts to track the growth of children remotely. Furthermore, mHealth interventions can be used to increase vaccination rates by providing access to vaccine-related information, recommended immunization schedules, storing vaccination records and sending appointment reminders. This study aims to assess the needs and requirements for a comprehensive well-baby clinic mobile app, as well as to develop and validate the app for caregivers of children under 5 years old to monitor their health and wellbeing.

Market Players Outlook

The major companies serving the parenting app market include Human Improvement Project, Kinedu, Med Art Studios (Sprout Baby), National Media Group, Parent Cue, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2023,Weduc launched new version of its app to increase parental engagement. Across UK schools and simplify the challenges of communication between families and educational institutions. School staff have the option to pin posts within the app, that makes it easier to discern the communication is most important and relevant. This helps parents to stay informed and not miss any important updates or reminders, such as no-uniform days or food tech ingredients.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global parenting app market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies. Competitive strategies by identifying ‘who-stands-where’ in the market.