The sports drink market is anticipated to grow at a significant CAGR during the forecast period. Sports drink usually constitutes electrolytes sodium and potassium that aids in rehydrating during or after exercise. Sports drinks also aid with the salt replacement of the athlete’s body that has been lost with sweat during the heavy physical workouts. Sports drinks are often preferred after the workout sessions as these replenish the body's nutrients. Sports drinks are available in various enhances flavors which are anticipated to drive the adoption of sports drinks. 

Additionally, the changing health habits among the population is increasing the adoption of sports drinks across the emerging as well as developed economies, which in turn, will drive the growth of the sports drink market. In addition to this, the increasing endorsements by the popular athletes and celebrities coupled with the promotional campaigns and events is also anticipated to surge the consumption of sports drink. Thereby, this will contribute significantly to the sports drink market growth. However, the recent increase indoubts among the population regarding the authenticity of the sports drinksis significantly challenging the sports drink market growth during the forecast period.

Segmental Outlook 

The global sports drink market is segmented based on the type and distribution channel. Based on the type, the market is sub-segmented into hypotonic, isotonic, and hypertonic. Further, based on the distribution channel the market is sub-segmented into convenience stores, pharmacies, online retail, and supermarket/hypermarket.

Global Sports Drink Market Share by Distribution Channel, 2019 (%)

Retail & Supermarket Segment to Hold a Prominent Share in the Market

The retail &supermarket segment is anticipated to contribute a prominent share in the sports drink market owing to the increasing chain of these stores across the globe. Additionally, the sports drinks are easily accessible in supermarkets at affordable prices. This will also drive the segmental growth of the market during the forecast period. Moreover, the increasing disposable income in developing as well as developed economies are motivating for bulk purchases from the retail stores &supermarket which is anticipated to contribute to the growth of the sports drink market.

Regional Outlooks

The global sports drink market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. North America is expected to hold the largest market share in the sports drink market during the forecast period. The growth of the market in the region is owing to the changing lifestyle with a shift towards more health concerned diet. Additionally, the increasing popularity of local sports events across the region will also fuel the sports drink market growth during the forecast period. Europe along with North America is also expected to be a considerable region contributing to the growth of the sports drink market.

Global Sports Drink Market Growth by Region, 2020-2026

Asia-Pacific will Augment with the Fastest Growth Rate in the Sports Drink Market 

Asia-Pacific is anticipated to exhibit the fastest growth rate in the sports drink market owing to the increasing health concerns across the region that is encouraging the population for intense physical activities such as exercise. Additionally, the presence of a huge pool of young populations in countries such as China, Japan, and India will also impact the sports drink market growth. In addition to this, increasing sports activities such as commonwealth games across the region will also drive the adoption of sports drinks. Additionally, the growing number of sports drink manufacturers coupled with the entrance of global sports drink companies in the Asia-Pacific’s sports drink market will also drive the market during the forecast period. 

Market Players Outlook

Some of thekey players of the sports drink market include The Kraft Heinz Co., The Coca-Cola Co., Danone SA, AJE Group, Pepsico Inc., BA SPORTSS NUTRITION, LLC (Bodyarmor), Suntory Holdings Ltd., Nuun& Company, Inc., Otsuka Pharmaceutical Co., Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including new product launch, merger, and acquisition, collaborations to stay competitive in the market. 

Recent Activities

• In June 2019, The Coco-Cola and Co. diversified its portfolio in India by launching sports drink Powerade that comes in two flavors including mountain blast and orange surge. With this launch, the company entered into the nascent sports hydration market. 
• In April 2017, The Kraft Heinz Co. launched a flavored water drink called Capri Sun Sport. The drink was made with a blend of electrolytes and water aid the active kids with their recreational sports or moderate activities and keep them hydrated.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global Sports drink market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.