The US mouth freshener market is anticipated to grow at a CAGR of 5.1% during the forecast period. The growth of the market is mainly driven by the increasing adoption of mouth fresheners among young and adult consumers coupled with the rising awareness regarding oral hygiene. The high consumption of alcohol and tobacco is also driving the adoption of mouth fresheners thus aiding the growth of the market. 

The US mouth freshener market is divided based on product form, category, and distribution channels. Based on the product form, the market is sub-segmented into spray, candies & gum, and liquid. The spray and candies & gum segments are expected to hold a major market share during the forecast period. By category, the market is segmented into sugar-free and conventional. Conventional mouth freshener is expected to hold a major market share during the forecast period. Further, based on the distribution channel, the market is bifurcated into online and offline channel.

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Besides, the strong presence of global companies is also influencing the US mouth freshener market. The key players of the US Mouth freshener market include Mondelez International Inc., Perfetti Van Melle Group B.V., Mars, Inc., Colgate-Palmolive Co., Ferrero International S.A., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, & acquisitions, collaborations, and new product launches, to stay competitive in the market. 

Research Methodology

The market study of the US mouth freshener market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts as to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for mouth freshener manufacturers & distributors, confectionary companies, start-ups, ventures capitalist, seed funders, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. US Mouth Freshener Market Research and Analysis by Product Form
2. US Mouth Freshener Market Research and Analysis by Category
3. US Mouth Freshener Market Research and Analysis by Distribution channel

The Report Covers

• Comprehensive research methodology of the US mouth freshener market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US mouth freshener market.
• Insights about market determinants that are stimulating the US mouth freshener market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.