AI in e-commerce industry is altering the way the companies interact with customers; by creating a better customer experience. It is a modern and smart way to increase sales and optimize several other aspects of e-commerce operations. It is affecting the e-commerce industry in several ways such as by offering personalized user experience, virtual shopping assistant, and assortment management, among others.
AI is positioned at the core of advanced technologies that features several advantageous factors over conventional technologies, making it a huge runaway in the IT infrastructure. In the e-commerce industry, AI assists the companies in supply chain management, prognostic pricing, predicting trends, and automates tagging of products. Moreover, there are several companies that have expanded their manufacturing sites in emerging economies such as China and India; here, the adoption of AI for supply chain management is proven as a supporting solution.
The global AI in e-commerce market is further analyzed on the basis of geographical regions, including North America, Europe, Asia-Pacific, and Rest of the World. North America contributed a significant share in the global AI in e-commerce market in 2018. The US is regarded as the major adopter of advanced technologies in every sector; from agriculture to e-commerce. AI-driven e-commerce solutions have been used by various companies in the US such as Netflix, which uses AI to provide a personalized recommendation to the app users. Moreover, the country is focusing on expanding the applications of AI in every sector by investing a significant sum in technology. Furthermore, Asia-Pacific is projected to exhibit the fastest growth in the global AI in e-commerce market during the forecast period. Asia-Pacific is marking its footprints in AI-driven solutions across several sectors, which includes e-commerce as well.
Major players contributing in the global AI in e-commerce market include Appier Inc., Cortexica Vision Systems Ltd., Emarsys eMarketing Systems AG, Satisfi Labs, Inc., PayPal, Inc., Twiggle Ltd., and ViSenze Pte Ltd. The companies are focused on the development of innovative products for AI in e-commerce market to stay competitive in the global market. Geographical expansion, merger & acquisition, partnerships & collaborations, finding a new market or innovate in their core competency in order to expand individual market share are some of the key strategies adopted by major market players. For instance, in August 2018, Appier Inc. launched AI-driven “AIQUA”, a proactive marketing automation platform. The product assists marketers in understanding the behavior and interest of customers outside of owned websites or apps.
Research Methodology:
The market study of the global AI in e-commerce market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
Secondary Sources Include:
- Financial reports of companies involved in the market
- Whitepapers, research-papers and news blogs
- Company websites and their product catalog
The report is intended for e-commerce companies, retail and logistics service providers, AI software and service providers, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.
Market Segmentation:
- Global AI in E-Commerce Market Research and Analysis by Application
The Report Covers:
- Comprehensive research methodology of the global AI in e-commerce market.
- This report includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global AI in e-commerce market.
- Insights about market determinants which are stimulating the global AI in e-commerce market.
- Detailed and extensive market segments with regional distribution of forecast revenues.
- Extensive profiles and recent developments of market players.
